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How to Write Articles for Improved Search Engine Rank 
By Peter Nisbet (c) 2008

If you are looking for improved search engine rank for any
page on your website, you have to learn how to write
articles in order to make use of one of the major and most
useful resources online: article directories.

Just as website directories can be used to promote your
website online, article directories can be used to publish
your articles. These articles can in turn be used to
promote a specific page on your website, and in this
respect are more useful than a website directory listing
that promotes only your home page.

You have few opportunities to direct search engine spiders
directly to a page of your own choice, and when one arises
it should be made good use of. In fact, other than article
directories and links on your own website, you are unlikely
to find such an opportunity, and it should be seized
whenever it arises. However, very few people actually know
how to make best use of such an opportunity and to use
their articles intelligently to drive masses of traffic to
their site.

You can use your Author's Resource to achieve that, but in
order to get the Resource read, you have to get the article
read. For that to happen, you have to write a good article
and then make people read it. To do that your title must
be good enough to persuade people to read it. To achieve
that you must be able to write a good title. So how do you
achieve all of these things? That is the purpose of this
article:  to teach you how to craft a title that will get
you article read, and then to craft a resource that will
compel the reader to visit your website - or the web page
that you want them to see.

So, first the title: Before you can craft your title you
will need a good topic or subject to write about. There
are several ways to decide what that should be, but that is
another article. Let's assume that you have decided to
write about how to cure a slice in golf. The obvious title
would be: "How to Cure Your Golf Slice".

Would that really be a good idea? How many web pages are
there online with that title? A few thousand? A few
hundred thousand? In fact if you use the term as a Google
search you will find it is 387,000. You have 387,000 other
websites competing for these keywords. Now, let's change
it to "How to Cure a Golf Slice". You get 71,500 competing
sites. Just one small word change: 'your' to 'a' reduces
the competition by almost 82%.

What that means is that with fewer competing sites you have
a lot better chance of having your website listed close to
the top of the listings for the keyword. However, you also
have to take the demand into consideration: if nobody is
using these keywords in their search you won't benefit by
using them. Using Wordtracker I get three times as many
people, searching for 'cure A golf slice' than 'cure YOUR
golf slice'. So based upon keyword research the title will
be:

How to Cure A Golf Slice

This has three times the demand and over a fifth of the
supply of the alternative with 'YOUR' in the keyword.
That's the difference that one simple word can make to the
success or failure of a keyword or keyphrase.

In practice it will make little difference, unless the
prospect uses the exact phrase, in which case 'how to cure
a golf slice' is the more likely of the two terms for
somebody to use. Were the term 'cure my golf slice' used,
both would have the same number of results.

You then write the article, making it as interesting and as
useful to the reader as possible, and try to persuade them
that they have to find out more by visiting your website.
However, the purpose of this article is not to show you how
to write articles, but how to use them. You do that using
your Resource Box. This is a section that some directories
provide in which you have to persuade the reader to visit
your site. The directory won't describe it as such, but
that is basically what it is. In fact not all directories
provide a separate data box for this, so you have to add it
to the end of your article, but either way you design it
the same way.

Keep in mind that the resource box should not be used as a
bio. Even though the directory might ask you to provide
info about yourself, you should use it to promote your
website. Here are some ideas for your resource box.

  1. Offer more information and a free gift "For more
     information on this topic and a free gift check out
     Pete's website at xxxxxx

  2. The Second Part Offer "You will find Part 2 of this
     article at xxxxxx.com, in which you will learn how to
     put this information to practical use."

  3. The Final Offer "If this article interests you, you
     will find a limited period free offer on xxxxx.com,
     that will help you to cure your golf slice."

These are various uses to which you can put the resource
box, and they are all effective in getting the important
clicks. However the format that works best for me is
something along the lines of: ""For more information check
out xxxxxx where I will show you how to make every article
rock with cash generating pizzazz that makes you more in a
month than your website does in a whole year."

That's how to use your articles and your resource to make
money. Some people don't want the resource to look like an
advert. Why not? Advertising is your life's blood and your
resource is the only place in your article where you really
can advertise.
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If you want to learn more visit Pete's site
http://www.improved-search-engine-rank.com and find out how
to make money from a rapid and high listing on Google and
the other major search engines. You can't beat free and
powerful search engine advertising.
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