SiteProNews: February 23, 2009 Feature Article

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4 Quick Ways to Build Quality One-Way Links
By Titus Hoskins (c) 2009

Obtaining one-way quality links is often cited as the "Holy
Grail" of online success. Especially if you take the SEO
route for getting high rankings for all your profitable
keywords in the search engines. It's no wonder then,
achieving top spots for valuable and popular keywords
should be the ultimate goal of any webmaster or online
marketer.

How well you do in this "link quest" will largely determine
the success or failure of your site or online business.
Assuming of course, you're going after free organic traffic
from the search engines and not using Pay Per Click or
other means of succeeding online.

Link building and achieving top placements in the search
engines (especially Google) has been my main objective for
over ten years of online marketing. Over the years, I have
tried hundreds, if not thousands of link building methods
in order to get those links. I would like to discuss
briefly some of those methods and then explain in full
detail my four favorite and most effective proven ways to
get quality one-way links.

First, some general tips on how you should approach your
link building from the get-go. You must realize the web is
based on content; web surfers/users are looking for quality
content. If you can supply valuable content that surfers want,
you will build your links naturally. People will see your
content and want to link to it. This process is often referred
to as link baiting  - you make your content/offer so
irresistible, they will not only want it but they will go out
of their way to tell others about your fantastic content.

Be careful not to link to "spammy" link farms and it's
probably a good idea to always check the Gooogle PageRank
(PR) of any site or page you link to on the web. Many
cautious webmasters/marketers won't link to anything less
than a PR3 page but use your own judgment here.

There are numerous ways of getting quality links:

  . place your links in directories - free and paid
  . join online forums and place your links
  . do recommendations and testimonials
  . viral videos with your embedded links
  . join social media sites like MySpace, Facebook, etc.
  . use hub traffic sites like Squidoo and Hubpages
  . use Google sites like Google News, Google Docs, Google
    Knol
  . use Wikipedia to build links
  . use Yahoo Answers and those types of sites
  . use eBay and sites like Craigslist
  . use viral ebooks and software programs

Now, I have used all of the above link building methods and
many more over the years but I would like to explain to you
my most effective link building techniques - these are the
proven methods that have worked for me. No doubt you may
have heard of many of these link building methods before...
but here goes:

Article Marketing

This is still one of the most effective ways to build good
one-way links to your site. I know this is "old school" but
it still works. There are rumors Google is cracking down on
article links but for now links in your article resource
boxes are still very effective.

From my own experience, article marketing is my most
effective technique at building links. My sites and my
online marketing were going nowhere until I started writing
articles. Now I do aggressive article marketing using all
the major online article directories...

The Top 5 I Use Are: Ezinearticles, GoArticles, Isnare,
Ideamarketers, and Buzzle.

Now just look at my stats from ezinearticles alone and you
will know why I use them.

Account Statistics
Articles Views: 421,327
Profile Views: 2,573
Articles Published: 4,787
URL Clicks: 49,480
Emailed: 115
Live Articles: 203

I have roughly 200 articles which have been viewed over
400,000 times which has sent around 50,000 visitors to my
sites. Plus, I have around 5,000 places where my articles
are published. And this is only for one online article
directory - I have my articles in hundreds of them.

Whether you're just a webmaster or into online marketing
you must realize all this stuff is a "numbers" game. The
more content you have out there, the more links you have on
the web - the more traffic and visitors you get coming to
your site. It's not rocket science, it's simple math. The
more links you have, the higher probability someone will
click them and come to your site.

The same goes for high rankings in the search engines, the
more good quality links you have, the higher your rankings.
Article marketing will give you highly targeted keyword
links to your web pages. I also use SubmitYourArticle which
will automatically submit my articles for me to many
different article directories. I use this service to save
time, but you can hand-submit your own articles.

One last point about article marketing - you're not just
using articles to build links, you're also using articles
to "pre-sell" yourself, your site and/or your product. It's
a very effective way of funneling interested
visitors/buyers to your site. Many of my sales are already
made before visitors reach my site.

AddThis Bookmark

Now I am not really into the "social media" sites but that
has not stopped me from using them to my advantage. And it
would be a BIG mistake not to use these social media sites
for your own link building.

Sites like MySpace, FaceBook, YouTube, Twitter, Digg,
Linkedin... and thousands of others are very important for
link building. They are becoming even more important as
Google moves away from articles and focuses on the "real
interactions" taking place on these sites.

Couple of years ago, I added the free AddThis Bookmark to
all my sites. This is a simple code which lets your
visitors bookmark your site or content in any or all of the
major social media sites.

What actually happens is that your visitors are building
your links for you. I have gotten hundreds of links from
these sites just by placing this simple bookmark on my
sites. Truth be told, I nearly laughed at this idea at
first  - sure visitors to my sites would automatically
bookmark and build links for me? No way that would happen?

Wrong again!

This really works, so if you want this simple way of
building links, just use the Addthis.com bookmark to your
site or pages.

Google Alerts Link Building

This method of building good quality one-way links does
take a little more work, but it is extremely effective,
especially for getting high rankings in Google.

Here's how it works:

You sign-up for Google Alerts for your major keywords that
you're promoting. Google will send you email alerts
whenever a new page/site/link is created containing your
keywords. You then go to those newly created pages to make
a comment and add your link.

Many of these new pages will be on blogs so you can easily
add your comment and link. The trick is to add valuable
comments/content which the site moderator will approve
because it adds to his/her site's value. Many will also
approve your link because your link is related to their
site and this is just good SEO practice.

The key here is to put yourself and your site in the whole
discussion of related blogs, sites and forums relevant to
your content. You want your site in the whole mix of things
so that relevant links will flow naturally from the
discussion. Now all your links won't be accepted, but you
can easily add 2 or 3 links each day with very little time
spent on this. Great way to build links, hope you can give
it a try.

Press Releases

I am just starting this method of link building, but what I
have seen so far tells me this is a very effective way to
build links. It's not cheap, I use PRWeb and I believe it's
$200 for a release. You can get a cheaper price at around
$80 but you don't get the full benefits at this lower price.

Press releases are very effective because you can embed
your links with your "anchor text" into the body of your
press release. Other sites pick up your release and place
it on their site with your keywords/links embedded. This
seems more like natural link-building which the search
engines love, especially Google.

Again, depending on your own marketing budget, press
releases can be a very effective way of building links. I
have noticed sites going from a PR0 to PR4 in less than 6
months using this method and also getting top 5 rankings in
Google in the process. Keep in mind, sites displaying press
releases are usually already highly ranked in Google so
some of their PR juice is passed on to your site.

I hope this article has given you some fresh ways of
building your own one-way links. Consistently build these
links to your site over an extended period of months or
even years and you will succeed online.

===========================================================
The author is a full-time online marketer who has numerous
websites. For the latest web marketing tools try:
http://www.bizwaremagic.com
If you liked the article above, why not try this Free 7 Day
Traffic Course here: http://www.marketingtoolguide.com
2009 Titus Hoskins.
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