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Real-Time Search - 5 Reasons Why
By Ben Behrouzi (c) 2009 

If you don't understand why the Real Time Web is huge, you
will soon.

Thanks to micro-blogging sites like Twitter, a constant
stream of human-posted content has infiltrated the Web.
This growing infiltration has created a bottoms up approach
to content creation that via the progressive support of
rapidly developing applications has and will continue to
empower every individual to co-create what is deemed as
"important" on the Web.  The Real Time Web serves as both
the database that informs us of what is happening right
"Now" and the human touch to the content that will compete
with the traditional algorithms for what is deemed as
"valuable" content to us all.

Its challenges lie in the filtration and mass integration
of both the content and the act of sharing to the Real Time
Web.  There remain major aspects of the Web that have not
yet integrated "searching" and "sharing" of the Real Time
Web, including traditional search.  But as filtration and
integration progress the Web will take the form of a living
breathing database.

Here are 5 reasons why Real Time Search will help the Real
Time movement change the Web and your experience forever.

1. The "Now" Factor

We saw it with Michael Jackson's passing.  We saw it with
the Iran Protests and we see it more and more everyday  --
the Real Time web provides us with what is happening right
"Now" and with vivid detail from around the globe.  "We" is
driving the "Now" factor.

2. We Become Co-Creators

The Real-Time web offers us the ability to become
co-creators in not only content but also in what is deemed
important.  Why?  Because we decide what is worth sharing,
discussing and having opinions on.  This behavior serves as
a natural selection of valuable content.  Certainly the
current web allows for creation of content, but what is
deemed as important/valuable is mostly left up to a few
individuals, organizations and a bunch of robots.  The
Real-Time web, once fully integrated, will change that.

3. Humans vs Machines

Have you ever clicked on blue links that lead you to a
piece of content dating back to a year ago? Search results
lose relevancy each day due to the amount of new content
hitting the internet. Spiders, web crawlers and engines
decide what content is relevant via algorithms and those
results can be manipulated via intelligently structured
content (SEO).  Real-time search enables users to receive
information via conversations and people instead of
machines.  Take a look at your web results today.  Would
you rather receive cold content determined by algorithms or
what the crowd and people value as good and bad?

4. Facebook Factor

With over 300 million users creating and wrapping
themselves around content, once Facebook opens up its
search API to the web what do you think will happen?
Better yet do you think there is value in being able to
search a database of 300 million users' opinions and
experiences?  Searching Facebook may be the factor that
tips the overall experience of the web into one that is
very different than today.  Facebook may be the tipping
point to where bottoms up (sharing & contributing) will go
head to head with tops down (crawling & optimizing).

5. A New Breed of Search Engines

If there existed a search engine that was capable of
aggregating and rendering results based on what was shared,
peoples opinions and conversations, would you be interested
in that search engine?  If you knew that there were 6
conversations that provided a fantastic account of a design
firm you were considering would that be more valuable to
you than the top 3 links on your current search engine
results?  Would you have more value for SEO based search
results or human conversation driven results?  How about
both?  Real-Time search, once developed, will render a new
breed of search engines that will capture this new value
the New Web has to offer.

At the moment, Real Time Search is only in its infancy, as
is the Real Time web.  Twitter and the like are simply
representations of a big movement that will continue to
occur with the creation of more similar services, more
adoption of those services and more integration of those
services.

What is clear is that our daily use of the Real Time Web's
driving platforms -- Twitter, Facebook and the like -- is
unprecedented.  The Internet is no longer simply just a
disconnected 3rd party container of tops down aggregation,
"We" is now part of its determination.  And, search as we
know it will soon change to accommodate, thereby delivering
a completely different experience of the Web.
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Ben Behrouzi has over 12 years in building and managing
startups, building management teams, developing core
technology infrastructure and leading product design and
architecture. http://www.leapfish.com
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