FEB. 15, ISSUE #1348
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Site of the Day |
Webconfs.com offers 19 SEO Tools, ranging from a SE Spider
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Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
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App of the Day |
Youtube Downloader PRO 1.5
(3,416 KB) allows you to download videos
from Youtube.com. It installs as a firefox plugin and allows you to
find a video on YouTube and save it as an .flv file. It also
removes the YouTube logo and links.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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Outsourcing SEO
Can Cost You Your Website
By Ward Tipton (c) 2010
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If you are new to the world of SEO and SEM, you may not know all
of the actual subtleties involved. But, if you are going to hire
someone to do your SEO work for you, you better know a whole lot
more or you could suffer far worse than you ever would trying to
do your own SEO work ... even without any real experience. Even
if you hire an SEO Professional to promote your site, if they do
anything that the search engines decide is unethical, your site
will be banned and you will have no recourse, legal or otherwise
to get it back in!
If you have already looked around the freelance sites, you may
see all sorts of jobs people want done regarding SEO work.
Somebody here needs ten PR5 or better one-way links to their
site. Somebody over here wants 100 comments on DO Follow blogs.
If none of that makes sense to you, you really do need to learn
what it means whether you are going to promote your own websites
or have someone else do it for you. Why?
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If you do not learn about SEO, your work could very easily get
you banned from the Search Engines or decrease your rankings
whether you do the work or not!
What? How? Huh?
The top search engines are constantly evolving their algorithms
or the methods that they use to decide both your page's rank and
its placement on the SERP or Search Engine Results Page. A while
back, three-way linking or Pyramid linking was all the rage but
they quickly became more costly than effective. The basic idea
was to provide mutually beneficial, one-way links by linking
three sites rather than just two. Thus, instead of reciprocal
links (which are still valued less) between Site A and Site B,
there would be a link from Site A to Site B, a link from Site B
to Site C and a final link from Site C to Site A.
This effectively provided all three websites with one-way links
and increased the value of those links. It may have taken the
search engine a while to figure out this tactic but figure it
out they did and many of those sites were penalized in rank and
placement while some were banned altogether. Many of the people
doing this were hired by people just like you. While some of the
people simply lost page rank, some of them really did lose any
ability to get their site indexed on the search engines at all.
Over 80% of all organic (free) traffic comes from the search
engines!
Once your website has been banned, sandboxed or otherwise
removed from the search engine indexes you may just as well shut
that site down and build it from scratch. Google does not care
what SEO Service you paid to promote your site. Bing does not
care what SEO Company you paid to promote your site. Yahoo does
not even care what SEO expert you hired. Once your site is off
the search engines, it is off until the search engines decide to
let you back in. This can take years to accomplish and most
likely will require more money invested than you will ever be
able to get back from your investment.
These days, as in the example given above, many people are
searching for SEO Experts that will give them all these one-way
links. They will only want DO Follow links back to their site
and even many of the SEO "Experts" think that this is a good
thing! But guess what! Google is neither stupid nor idle and
when it updates algorithms, unnatural website growth patterns
are going to be red-flagged first and then the search engines
will begin the banning process again. With over ten billion
websites indexed on each of the major search engines, they
really do not need your website to provide their users with
viable alternatives.
So what is the answer?
The answer is actually very simple. If you are serious about
your online business and want to succeed and stay in business
for the long run, do not try to jump to the head of the pack
right away. Organic growth is, as the name implies, natural
growth. When you are advertising and promoting your site, do not
seek to aim for only the high value targets but take on all of
the possible targets.
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When someone sees your link tagged on one of your comments on a
No Follow site are they any less likely to click it than they
would be on a Do Follow site? You can still get traffic, and
while you may get more value on the search engines from a Do
Follow site, you can still get traffic from a No Follow site and
your growth will appear more natural to the Search Engines
insuring that you do not have to worry about being banned or
sandboxed.
If you only have one or two websites that you will never be
making a lot of money from, learn about SEO and do it
yourself. Would you let someone you do not know come into a
brick and mortar business you have built and let them market it
and promote it however they see fit simply because you do not
know how ... even though your lack of knowledge regarding the
subject means that you cannot even be sure that they do either?
You cannot run a business like that in the brick and mortar
world and expect to be successful. Running a business on the
Internet is no different.
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If you own numerous websites or have valuable and profitable
products that will allow for the costs, pay someone to do your
SEO for you but be selective. If someone is promising you that
they are only going to get you One-Way links on Do Follow Sites
do you really think that this "unnatural" growth will go
unobserved by the Search Engines? Do you really think that
something so Unnatural is going to outrank a site with the same
number of links but showing all organic growth or natural
growth? Guess what! If you do not know anything about SEO, you
need to learn ... especially if you are going to hire someone to
do it for you! The cost of unnatural growth can literally kill
your website.
Proper SEO goes far beyond just getting all the "good stuff" and
throwing it together and thinking you will come out ahead of the
game. Proper SEO efforts involve many different aspects, some of
them more beneficial than the others but only beneficial if you
have all of them together, the better with the not so good.
Anything less is putting your online business venture on a path
to failure. If you are business for the long run, take the good
with the better and sooner than you think, your site will be one
of the best ... and that means you own the Search Engines - they
no longer own you because you took some time to learn proper
SEO techniques!
About The Author
Ward Tipton is a Professional Writer
who provides highly specialized and quality informational product
creation and online content for his clients. Ward recently opened
Professional Writing Services
for content creation and content distribution services.
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