JULY 21, ISSUE #1415
|
Article Categories |
• Advertising
• Blogs & Podcasts
• Business
• Ecommerce
• Google
• Linking Strategies
• Marketing
• RSS
• SE Optimization
• SE Positioning
• SE Submission
• SE Tactics
• Security
• Technology
• Video Marketing
• Web 2.0
• Web Design
• Webmasters
• Website Promotion
• Website Traffic
• Writing
|
|
Web Search
|
• Add a Site
• Rapid Paid Inclusion
• Low Cost Search Engine Ads
• Search 85K News Sources
|
|
Blog Search
|
• Add a Blog
• Search 37,700+ Blogs
• Grab a Blog RSS Feed
• Grab a Blog Content Feed
|
|
Tools & Services |
|
|
|
Webmaster Tools |
• Web Page Analyzer
• Meta Tag Generator
• Keyword Popularity Tool
• Link Popularity Checker
• Search Engine Submitter
• Internet Tools Directory
• Site Resource Directory
|
|
Traffic Exchanges |
Get Free Visitors to Your Site with these Outstanding Services:
TrafficZap
TrafficSwarm
|
|
Site of the Day |
Echo allows you to share your content and watch the live reaction.
You can embed Echo on your site's static pages and show a real-time stream of tweets, facebook updates, diggs, and comments.
Express yourself using social likes, images, and video etc.
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
sotd@sitepronews.com
|
|
App of the Day |
Pixetell 1.3 (1.5 MB) is video messaging program that lets you
quickly add screen recordings, voice, webcam, and video to email or documents. Video messages are shared through
secure private delivery or exported to social media platforms (YouTube and Facebook).
Freeware for Windows XP/ Vista/ 7.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
|
|
SPN Partners |
|
Hostway's Business Broadcast: - Maximize
your marketing power with an instant Web presence in multiple high traffic Internet directories! Hostway's Tango Reseller Platform
has the industry's broadest set of white-label hosting services. Just sign up, set your revenue margin and sell!
Web-Source - Your Guide to Professional
Web Site Design & Development.
Template Monster - The Web's number one website
templates are available for immediate download.
TechNewsletters.com - A directory of IT newsletters with ratings & descriptions.
NewWebDirectory - A new internet web directory of professionally reviewed
web sites providing both freebie and paid site submission.
FreeWebMonitoring - Monitor your web site's availability 24 hours a day,
7 days a week with email alerts and weekly web site statistics.
DropJack - Add news, blog posts and links to one of the fastest growing
social bookmarking services on the Web. Join over 91,000 active members.
Top 10 Exposure - Forget PPC. Get Google-Type ads
for $3 - $4 per month and top 10 exposure across 100's of search engines & web directories.
Rapid Paid Inclusion - Add Your URL to 50+ Search Engines.
Fast Inclusion, Recrawls and Backlinks.
Get a Featured Article Position on GoArticles - Put your
article at the top of any GoArticles.com category or sub-category for greater exposure and better rankings.
|
|
|
Does Your Marketing
Stop When Your Content Starts?
By Mark Nunney (c) 2010
|
Your website's content will get noticed, get read, and get
customers if you use your headline and first paragraph to let
readers know what is in it for them. Here, I'll introduce you to
some techniques you can use to make that happen.
This article is an edited version of a chapter of Wordtracker's
The
Website Content Recipe Book - 21 irresistible content ideas to
wow visitors and boost your search engine optimization.
Never Stop Marketing - Every Page is a Marketing Page
Visitors may first enter your site through almost any page. And
for various reasons no matter what you do, many will not read
more than one page. Therefore, to maximize response you must
treat every page as a marketing page. So add adverts to where
they will be seen - a subject I plan to write about next week
(look for 'How to make your articles sell').
But only a small percentage of readers will respond when first
seeing even quality adverts. You'll have to work a bit harder
for the rest of your readers. You'll have to use your pages'
content to make them consider a marketing offer (perhaps another
day). You must prove that you (and your brand) are expert at
delivering what's wanted, and can be trusted. To do that, your
page must first be read.
Who is Your Site for... and What Do They Want?
When you're busy creating content, it's easy to forget that
your website exists to sell your products and services to
particular groups of people. And even if you would never forget
such a thing - can the same be said for everyone who writes for
you?
As well researched and expert as you are in your field, it can
be hard to put yourself in the position of your targeted
visitors who, when they come, will spare just a few seconds to
find a reason to read the content.
When constructing an argument or presenting a product, it seems
logical to first present the building blocks of your case before
giving the end result. The end results should be something that
will make your readers' lives better. But...
People Buy Benefits Not Features
If you want readers to read on, you must spell out the benefits
before describing and explaining the features.
Features are the characteristics of what you're selling.
Benefits are the things that those features will do for you.
Grow your customer base and website presence by accessing
Elephant Traffic
generic domains bringing you high-quality traffic at a much lower cost per visitor than standard advertising
networks.
Sign up today
and discover up to 50% higher conversion rates than PPC! Over all 40% more cost effective traffic than PPC!
For example, people don't buy light bulbs for features like
being long lasting, bright, and cheap. People buy light bulbs for
benefits like saving money or the planet and helping them do
things in what would otherwise be darkness.
Your Headline is the Most Important Part of Your Content
If your headline does not promise something of interest, then
your article won't get read and you'll struggle to sell. This
is because most visitors arrive at a page, read a headline and
then make a decision to stay or go.
Also, if a page is linked from elsewhere on your own site or
others then your headline is likely to be used for the link.
When reading headlines, potential readers are looking for what a
page might do for them. They are looking for benefits and if
your headline does not deliver, they are gone.
|
Here are a few guidelines for headline writing:
• Promise benefits - tell readers what the content will do for
them.
• Don't be clever or obscure and don't make the reader think
too much.
• Don't be ironic because most readers won't know you are
being ironic.
• Don't force readers to read the story in order to understand
the headline.
• Try asking a question about a problem and entice with the
solution.
For a masterclass in headline writing,
try Wordtracker's recent eight-part headline writing course by
Sean D'Souza, a master of the craft.
Your First Paragraph is the Second Most Important Part of Your
Content
Make your first paragraph (aka the lead or the standfirst) as
succinct, clear, and uncluttered as it can possibly be.
If a visitor has been interested enough in your headline to read
on, the next thing they will read is your opening paragraph
where you have to give the same benefits with a little more
detail.
You can't explain everything with your first paragraph. So find
the most important idea you want to put across, explain what it
is and perhaps begin to elaborate on it.
For example, this article's lead is:
"Your content will get noticed, get read and get customers if
you use your headlines and first paragraphs to let readers know
what is in it for them. Here we'll introduce you to some
techniques you can use to make that happen."
It starts with a benefit:
"...get noticed, get read and get customers..."
...and then comes a summary of how to achieve that:
"...if you use your headline and first paragraph to tell readers
what is in it for them"
Then the second sentence repeats the benefit with some detail
about how this will be achieved:
"...we'll introduce you to some techniques you can use to make
that happen."
Hopefully we've achieved what this first paragraph set out to
do and in the future no visitors to your site will leave without
you having done everything you can to get them to read on and
reach your marketing.
About The Author
You'll find more about how to use effective headlines in your
marketing - as well as loads more website marketing tips and
ideas in Wordtracker's Website Content Recipe Book
- 21 irresistible content ideas to wow visitors and boost your search engine optimization.
Yes, please tell me more about The Website Content Recipe Book.
Printer Friendly Version of this
Article
|
 |
