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How to Get Top Search Engine Optimization and Placement Results with Google Caffeine
By Wendy Suto (c) 2010

Since its debut in 1996, Google's search engine has experienced
countless updates and revisions. But none of those revisions
have fundamentally changed the architecture of the Google search
algorithm as much as Google's latest update, codenamed Caffeine.

While recent reports put Google's market share at around 65
percent, a massive update to its search engine technology makes
sense at this point. Microsoft's new Bing search engine showed
some resiliency in late 2009, while Web 2.0 services like
Facebook and Twitter have done a lot to change the way people
search for content on the Internet.

For Google to remain the most popular search service, it will
have to counter Bing's claims of technical superiority. It would
also have to more effectively incorporate "real-time search,"
the term used for finding information and content - like tweets
from Twitter and breaking news stories - that have just been
posted.

That means a radically different Google search engine. And it
also means that those who care about Website search engine
optimization and placement may have a lot of new rules to learn
if they want to earn high Website rankings on Google. Because
Caffeine is a significant departure from previous versions of
Google's search engines, Website owners and marketers could see
dramatically different results for their search engine
optimization and placement efforts.

But the good news is that Google has offered Webmasters and
online marketers a taste of Caffeine's unique algorithms. Search
engine optimization and placement specialists have been able to
test their Websites against an early version of Caffeine. And
while it's a nice gesture by Google to offer the chance for
Webmasters and marketers to do some preliminary research, it
would be wrong to draw any hard and fast conclusions at this
point. It's more than likely that Google will continue to tweak
and refine Caffeine and its search engine optimization and
placement for months after its official release.

So are there any search engine optimization and placement tips
and tricks that we can learn from Caffeine? Yes. Google has
hinted that several new things will have a major impact on
search engine optimization and placement. Here are the most
important changes.

1. Website speed: Google will now place more importance
on how quickly a Website loads. That means Websites that load
fast will be given prominence in search engine optimization and
placement over Websites that are slow and clunky.

2. Broken links: Links that go nowhere aren't just
annoying, they'll soon count as a strike against a Website's
search engine optimization and placement efforts. It's already
an accepted rule that any good website shouldn't have broken
links. Now it's even more important for Website owners make sure
that every link goes somewhere relevant.

3. Penalties for linking to bad neighborhoods: Currently,
linking to spammers and obtaining incoming links from known
spammers is not a good way to achieve the best search engine
optimization and placement results. Look for Caffeine to place
even more importance on staying away from link farms and other
malicious online practices.

4. Overall website quality: Some canny Website owners
have gotten good search engine optimization and placement
results by ranking high in a single factor that Google assesses,
while ignoring other aspects. Under Caffeine, the overall
quality will be under closer inspection. Having just one or two
key search engine optimization and placement ranking factors
won't be enough.

So what will you have to change if you want to achieve great
search engine optimization and placement results under Caffeine?
If you already have a Website that subscribes to Google and SEO
best practices, then there probably isn't a lot you'll have to
tweak.

Here are some steps you can take to make sure that you're
Website is primed to get good results under Caffeine:

1. Eliminate all spam elements from your Website: Any
part of your Website that could conceivably be considered spam
will likely have a negative effect on your search engine
optimization and placement efforts. Spam elements include
Website text that's the same color as the background, Website
cloaking, and automated linking.

2. Reevaluate your Website design and structure: Make
sure your Website looks great and is user-friendly. Users should
be able to easily navigate through the Website and search
engines should be able to understand and categorize a Web page
just by reading its title and meta tags.

3. Get links from social bookmark and other social media
sites: Links from social bookmark sites like Digg and
Delicious are already important to gaining good search engine
optimization and placement. The importance of links from these
types of sites is likely to increase under Caffeine.

4. Check your Website links: Make sure that you aren't
linking to any Websites that could potentially be labeled as
spammers. Having a selection of quality links is far better than
gathering as many links as possible.

By following the above tips and tricks, your Website should have
no problem adjusting to Google's new search engine. And you'll
have a crucial advantage when it comes to getting great search
engine optimization and placement results.
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Wendy Suto is CEO and President of Search Circus, an ethical and
certified SEO firm
based in Cleveland Ohio that specializes in search engine
optimization, social media marketing, corporate blogs, and link
building for small to large businesses throughout the U.S.
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