JUNE 30, ISSUE #1406
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Twitter and Privacy: History Never Retweets
By Kalena Jordan (c) 2010
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Ever had a case of the *tipsy tweets*?
You know what I'm talking about. The type of tweets you'd
never post to Twitter sober but that
seem highly amusing after a couple of alcoholic beverages. The
ones you rush to delete on Monday morning in a coffee-induced
panic when you remember what or who you tweeted. Yeah those.
Well, the next time your fingertip hovers over the send button
after you've had a few, you might want to think twice about
letting it make contact with the keyboard.
It turns out that the Library of Congress
has decided to digitally archive EVERY public tweet
that has been posted to Twitter since the site launched in 2006.
With 50 million tweets processed by Twitter every day, that adds
up to billions of messages.
The Announcement
The news came in mid April, first via the Library of Congress's
own Twitter account and then via public announcement during Twitter's
first Chirp conference for
developers. This was followed up by blog posts from both the
Library and Twitter.
Why Archive Tweets?
So why the interest in digitally archiving tweets and is it
really necessary? Staff at the Library of Congress think so:
"Twitter is part of the historical record of communication,
news reporting, and social trends - all of which complement the
Library's existing cultural heritage collections. It is a
direct record of important events such as the 2008 U.S.
presidential election or the *Green Revolution* in Iran. It also
serves as a news feed with minute-by-minute headlines from major
news sources such as Reuters, The Wall Street Journal and The
New York Times. At the same time, it is a platform for citizen
journalism with many significant events being first reported by
eyewitnesses," says Matt Raymond, the Library of Congress's
Director of Communications.
"Individually tweets might seem insignificant, but viewed in
the aggregate, they can be a resource for future generations to
understand life in the 21st century."
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Don't Panic
Now before you panic about your entire Twitter history being
laid bare to a grubby public, you should know that there are
some protections in place.
Twitter has insisted there be at least a six-month window
between the original date of a tweet and its date of
availability for internal library use, non-commercial research,
public display and preservation by the Library of Congress.
Private account information and deleted tweets will not be part
of the archive. Neither will linked information such as pictures
and URLs.
The Electronic Privacy Information Center in Washington also
doesn't see a problem with it:
"I think folks understand that whatever they post on Twitter is
meant to be searchable", says their senior counsel John Verdi.
"I don't see a big issue here."
That might change, he says, if the US government tried to
identify individuals through their tweets or by cross checking
user tweets with their information from other federal databases.
Personally, I can see this happening unless further protections
are put in place. It's probably happening every day.
Gift Wrapped
It's important to note that the Library did not purchase the
archive. It was gifted from Twitter and the original legal
document outlining the donation is publicly available via PDF.
"Recently, the Library of Congress signaled to us that the
public tweets we have all been creating over the years are
important and worthy of preservation. Since Twitter began,
billions of tweets have been created", says Twitter co-founder
Biz Stone in their official blog post about the donation.
"Today, fifty-five million tweets a day are sent to Twitter and
that number is climbing sharply. A tiny percentage of accounts
are protected but most of these tweets are created with the
intent that they will be publicly available. Over the years,
tweets have become part of significant global events around the
world - from historic elections to devastating disasters."
"It is our pleasure to donate access to the entire archive of
public Tweets to the Library of Congress for preservation and
research."
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About the Library of Congress
The Library of Congress is the oldest federal cultural
institution in the United States and it is the largest library
in the world, regularly researched by government staff, law
enforcement agencies, law firms, authors, scholars, scientists,
students and academics. The Library receives more than 1.75
million readers and visitors annually and employs a staff of
more than 3,600. According to Twitter, it's a logical home for
their archive.
What Does it All Mean?
So with billions of tweets added to the federal archive, how can
we expect the data to be used? With Twitter's entire history
archived, it shouldn't be long before we see tweets being used
as evidence in criminal trials and various lawsuits.
Tweets have already been cited in defamation cases such as the
one between 25 year-old Chicago resident Amanda Bonnen and her
landlord, Horizon Group Management LLC.
Following a disagreement with Horizon Group about mold allegedly
found in her apartment, Bonnen posted on her public Twitter
account:
"Who said sleeping in a moldy apartment was bad for you?
Horizon realty thinks it's okay", to which Horizon Group
responded with a defamation case to the tune of USD 50,000.
Although a Google-cache of her now deactivated account shows she
had just 17 followers, Horizon claimed Bonnen's tweet severely
damaged their good name because it was published "worldwide".
Ironically, the publicity the case received probably did more
damage to Horizon's public image than Bonnen's limited tweet.
The case was thrown out due to lack of specific context in the
tweet, but it does set an interesting precedent for other
potential cases.
Whatever the legal and privacy implications, knowing your tweets
are being preserved for historical significance and stored in
the same building as priceless documents like the Declaration of
Independence, should be somewhat humbling.
Who knows, future generations may one day point to your "OMG
you guys! @justinbieber just walked into @starbucks!" tweet
with the same awe reserved for George Washington's copy of the
US Constitution.
About The Author
Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well as
running a daily Search Engine Advice Column,
Kalena manages Search Engine College - an online
training institution offering instructor-led short courses and
downloadable self-study courses in Search Engine Optimization
and other Search Engine Marketing subjects.

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