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Ten Top Tips for Video Marketing Your Online Business
By Jay Allyson (c) 2010

Nearly all internet marketing professionals use video as one
of the core methods for marketing their business. These ten
tips aim to help you get started creating short, attractive,
effective videos based on solid keywords that convert and
that stand the test of time.

Video grabs people's attention far more quickly and
effectively than text, audio or photographs. Making a short
video can capture a thousand words and pictures and helps to
get across your personal brand and lifestyle.

It's important to stand out in the crowd on video channels
and search engines. Aim your headlines at capturing the
imagination regarding your topic. So don't be dull - test
out curiosity, shock or fun tactics for getting those
download clicks.

First of all, get set up.

When you're starting out, it's ok to just use your webcam.
It will give you the opportunity to practice while you're
honing your presentation skills before you fork out for a
camcorder. When you're ready, you can buy an inexpensive
digital video recorder, like say the Flip and a tripod.

Make sure you take your videos in well-lit conditions.
Inside your office you'll need decent lighting, or you can
whip out your camera when you're out and about. It makes for
a much more interesting back drop.

OK. So now let's go through each of my TOP 10 TIPS for
creating and using videos to market your business.

#1: Keep Your Videos Short

Whether you're loading videos on YouTube or just putting
them up on your website or blog, it's really important to
keep to just 5 or 6 minutes.

If needed, you can of course break longer topics up into a
series of smaller videos, which you could market as a series
- see tip 10.

#2: Post Videos on Your Sales Pages

You can use video on your sales page to introduce the main
benefits of your product or business opportunity. How about
placing a video on your sales page or sign up pages.

This helps to orientate visitors and to highlight the main
points of your regular, written sales letter.

#3: Choose Your Keywords Carefully

This is really an important tip, because it will affect how
your video gets picked up by the search engines and other
internet 'bots' that seek out content.

Research your top keyword phrases. Pick keywords that will
attract the right kind of traffic and leads - research like
crazy to find out what your prospects are looking for - and
be sure to include your keywords in headings and tags and
description boxes.

Doing this research and tracking click thrus (CTR) and
conversions will help you secure your most cost-effective
keywords and keyword phrases.

#4: Have a Clear Purpose & Structure

Your keywords will help make sure you target your video on
the right purpose before you start. Does your video answer
the questions your visitors have in their heads when they're
searching for solutions. Make things crystal clear.

Stay on topic and give added value - unique value if
possible - and your videos will convert much better for you.
Write down a structure - a set of headings - for what you're
going to cover. Have a script if necessary.

You can mention any links that you have to another video
specifically on that related topic.

#5: Look at the Camera

The aim here is to connect with your audience, both in the
topic you choose and the content as well as in your
communication style. Remember you are talking to people -
real live people. What are their needs and wants, hopes and
fears.

With regards to presentation, stick your list of headings
right next to the camera so you stay looking in the camera
at all times, rather than looking away at a screen or down
at your notes.

An authentic and honest video is far more valuable than a
glossy TV like broadcast. So don't worry if you're not up to
TV presenter standards. Just be yourself and enjoy the
opportunity to reach out to people in a different way than
using text copy.

#6: Create a Clear Call to Action

You should create one very clear offer and call to action.
It's very important that people know exactly what to do as a
result of watching your video.

What is your most wanted response (MWR)? Don't confuse
visitors with lots of options and different offers. Focus on
the single most wanted response.

Alternatively, you can put your video up next to a sign up
box - linked to your email marketing - and clearly ask
them to opt in, more than once. Provide an incentive, such
as a free report or further video coaching resources.

#7: Encourage Comments on Your Video

One of the best things about video is that it's a very
personal, social medium. The more people that are talking
about your video and passing it on, the more buzz you'll
create.

Visitors may return to your page to see who has commented
since their last comment. There may accumulate a whole list
of tips that have been created by your niche community,
prompted by your initial video post.

#8: Write Articles, Forum Posts and Blog & Emails About Your
Video

Write a short article (500-1000 words - like this one) on
the same topic as your video. Then create a short blog post
that links to your article and/or video.

If you have a list of existing contacts and subscribers,
send them an email with information about the new video you
just posted. Ask them to pass it on to their contacts and
lists. This can help with the viral process and get your
video out beyond your own marketing circle of influence.

#9: Make Linkages With Other Content, Social Sites

This relates to tip 8 in many ways. It's about linking
different marketing on a single, focused topic and
ultimately setting up many different entry routes into your
marketing or sales funnel, using the linkages and
relationships you have already built up.

Use the social sites to jump start the viral effect. One of
the mistakes newbie marketers make is that they often don't
unleash the true power of social marketing and they totally
lose out on getting more leads from their efforts.

Make those integrations really work and the momentum will
really build up on your marketing activities.

#10: Use Time Twice by Re-Purposing and Repackaging Your
Videos

Finally, following on from tips 8 & 9... put your videos on
a DVD or CD and give it away for free in exchange for
contact details or other calls to action (see tip 6). If you
create 10 videos on different marketing topics, you can
have a neat series on using internet strategies to market
your business.

You can use your 10 video series in different ways, such as
an email 'boot camp' over 7 days, a micro-continuity
subscription over 10 weeks or simply create a 'thank you'
web page with links to the full set of videos as a bonus for
opting in.

How about creating a physical DVD product with some
attractive graphics as a "free plus shipping" offer for
subscribing members or as a ClickBank product for affiliates
to market.

To summarize... your video marketing checklist:

- Short
- Targeted
- Structured
- Clear offer
- Complemented
- Linked
- Viral
- Repurpose
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Jay Allyson escaped the job rat race. She is Mum to two
wonderful children and has run a business from home since
2004. She is an Internet marketing coach and wealth
consultant, teaching people to make significant revenue in
12 months, part-time or full-time. Find out more at:
http://www.JayAllyson.com and http://GetRichLifestyle.com
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