MAY 10, ISSUE #1384
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Web Search
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Traffic Exchanges |
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Site of the Day |
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Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
sotd@sitepronews.com
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App of the Day |
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If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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article at the top of any GoArticles.com category or sub-category for greater exposure and better rankings.
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Dummies Guide
to Facebook Marketing
By Martin Sejas (c) 2010
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Unless you've been living under a rock for the past 4
years, you know how popular and widely used Facebook
is today.
Just a couple of years ago, you had to relentlessly
encourage your family and friends to join this social
networking website (shortly after others had convinced you
to join). Nowadays, it's rare to find someone who hasn't
got a Facebook account.
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At last count, there were over 350 million users on
Facebook and this number is continuing to grow. It overtook
MySpace as the number 1 social networking website on the
planet last year and is just behind Google when it comes to
online traffic. You can then understand how important
Facebook marketing has become for websites everywhere.
It's Not A Pitch Zone
The most important thing to remember about social media is
that it is not a place to blatantly and endlessly pitch
your product or service. If you do this, then you will not
get any favors from social media users, will get
largely ignored and even receive bad reviews.
Social media is actually used for building relationships
with potential clients in the market. There are a number of
ways you can do this:
• you can post helpful information (links) that helps them solve a problem.
• you can personally chat with them to assist them.
• you can create content addressing the needs of users and post it.
The bottom line is that you want to be seen as genuine and
helpful. This way, word can get out that you're the real
deal and before you know it, people will become interested
in what you have to offer in terms of products and services.
Of course, the things you share on social networking sites
such as Facebook shouldn't be the nitty gritty stuff that
you have to offer. You should share helpful information in
the form of teasers that will interest people enough to ask
and wonder if there's more. Offering free stuff is great
for getting attention too.
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How To Market On Facebook
The great thing about Facebook is that from the outset, it
has encouraged all users to use the website as a means of
sharing information and marketing whatever they please. As
a result, it has developed many ways for users to do this.
You are not obliged to use every single one of them, but a
combination of them can only improve your Facebook
marketing.
Pages
This is probably THE marketing tool out there on Facebook.
On its website Facebook describes Pages as "a public
Profile that enables you to share your business and
products with Facebook users." It is specifically designed
for promoting a business and everything it has to offer.
People can then become a Fan of your page and when they do
this, they let their friends know that they've become a Fan
of your page via their News Feed. The potential for your
Page to gain a lot of popularity in a small period of time
is great.
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Of course, it's all dependent on the content you give out
for people to use. You need to show them a reason to become
a Fan of your Page as well as a reason for staying on.
Events
Create events to be held at a certain date and time.
Depending on your type of business, you can create one for
a local or international audience. It can be any one of the
following:
• seminar: It should be introductory and free but you
could promote a paid one too.
• webinar: A seminar conducted online which anyone in the
world can join.
• product/service launch: If you are about to launch a
product or service, this is a way to gain attention.
The best part about creating an event on Facebook is that
it can go viral, and before you know it, people will be
attending your event in droves.
Advertising
Finally, about a year ago, Facebook introduced an
advertising service where people can put ads promoting
their website or their Facebook Page and they pay per click
(PPC) or impression (CPM). It works in a similar way to
Google Adwords.
You can target your ads to certain geographical locations
but in addition, given the nature of Facebook, you can
attach your ads to social actions. For example, if you were
a wedding photographer and wanted to promote your services,
your ads could be set up to appear only to females between
the ages of 24 and 30 and whose relationship statuses
indicate they are engaged.
It must be noted, however, that Facebook Advertising is
still in beta mode which means that it will only improve
in the near future.
Embrace Facebook
If you want to market your website online, you would be
absolutely nuts not to use Facebook marketing as one of
your key strategies. Just be careful not to get caught up
in it too much because it can become a very time consuming
activity.
About The Author
Martin Sejas provides an Internet marketing consulting service for people who want to establish
an online presence for their business or dramatically improve their current online presence today.
You can register for a free consultation today. www.internetmarketingadvice.com.au
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