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Originally published in SiteProNews, September 13, 2007

Did you notice the sweeping changes happening on the online business scene? Web 2.0 Marketing is slowly taking control over the traditional means. It’s growing and Web 2.0 Marketing can’t be ignored anymore.

You need to take serious note of this. Your present Internet marketing strategies need to re assessed. Know that most of the big gurus are quietly focusing on Web Marketing 2.0 and they know “something deeply beneficial” to online marketers is lurking behind it and they are at work in perfecting their new Web 2.0 Marketing Plan just to be in the race.

But the intriguing question is, what is Web 2.0 Marketing and Social Media Marketing and how to craft a result oriented Web 2.0 marketing plan.

But with the arrival of Web Marketing 2.0, this controlled process is threatened as the power shifts to the consumer. The interactive ability among the customers to propagate mass opinions can have an impact on the future of a product!

Simply put, Web Marketing 2.0 is all about establishing contact with your prospects through:

• Social Bookmarking. For e.g. websites like del.icio.us, furl
• Blogging with sites like Wordpress, Blogger etc

Viral marketing where word of mouth and sharing of materials
ultimately results in more traffic

• Effective use of Social Media sites like flickr, picasa,
• YouTube where Photos & Video are shared
• Social Networking websites like MySpace
• Setting up RSS feeds of your content
• Interactive online forums

Making our websites more interactive with the site visitors is Web Marketing 2.0, where they can add content, air opinions and the like. It’s about a site being simple and plain where visitors can interact and collaborate with others through simple interfaces. It’s about that indefinable addictive ‘Halo’ effect beaming from your site!

Social Media Marketing also facilitates in building YOU-the-Brand! It enables you to make your individual presence felt through Web 2.0 sites which has the in built ability to elevate your business to a higher scale way beyond traditional methods! It’s time to consider these new emerging, customer driven and marketing arenas for your own future!

Let’s explore a few of those waiting to be tapped in the Web 2.0 Marketing plane. They are there and they do exist, once you realize the potential of these Web Marketing 2.0 methods. No matter what online business you have now!

1. Build Your Individual Brand Constantly: YOU have the option of building your personal brand with Web 2.0 Marketing technologies. They empowers you to create a group of exclusive communities, which you can effectively use as a platform for viral marketing. Be the starter to propagate and speed up the process. The best form of publicity ever found is word of mouth publicity!
2. Swiftly Dart Your Messages To The Right Target Group: Fuse content from different information sources by leveraging the expertise of your group or community and distribute new knowledge!
3. Team Up With Others & Release Extra Profit Streams: Social Media Marketing facilitates person-to-person contact that can be used as an extremely potent lead generation weapon and an affiliate building tool for expansion of your business.
4. Fast Way To Build Your Online Credibility: Once you are sold, your companies is sold. And once your company is sold, your product is sold! Web 2.0 Marketing let you do exactly that - becoming the a known expert in your sphere.
5. Show-Up At The Right Places At The Right Time: As an Internet marketer, you know the value of the initial advantage over others. You must be there where your target group assembles before your competitor get a whiff of it. Web Marketing 2.0 empowers you to do exactly that!
6. Attract Search Engine Traffic: These new Web 2.0 sites somehow enjoy high search engine rankings. Setting up back links from these high PR Web 2.0 sites to your site can potentially help you get higher page PR’s. More over, you are also setting your website for search engines to crawl your web site regularly.
7. Take Advantage of Other’s Social Networks: Leverage the time and money of your contacts for mutually beneficial actions. This can put you in the seat of no-cost marketer who does not spend money on advertising.
8. Dip Into The Multimedia Wave: YouTube have started it and many video-sharing sites have sprung up and they are free. Create short videos and upload them! The marketing effect of videos and audios are proved to be ten times more! Use them to your advantage.
9. Be The Great Guy/Girl Around: Interesting, unique and riveting material will always be consumed. Social Media Marketing enables your visitors to bookmark them and share them on/or offline. From then on, viral marketing effect takes on. Interesting ideas, content, videos, audios and your products gets spread all over the Internet giving you residual profits for years.

To sum up, with Web 2.0 Marketing you can think creatively, interact with your target group in real-time and then arrive at on good marketing choices. The new Web Marketing 2.0 scenario offers much more options than the earlier Web 1.0 methods.

In any case, Our responses to the fast changing nature of the Internet decides our future in a Internet based business.

S. Kumar is the webmaster of http://learnhomebusiness.com, Visit his “71+ Super Web 2.0 Marketing Tools Bonanza” for a personal verification: http://www.learnhomebusiness.com/paid/web2/index.htm

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