The article “A Marketing Geyser: E-retailer blogs aid branding, marketing and search, as long as they stay on message just came out in this month’s issue of Internet Retailer. A great article about how retailers are taking advantage of blogging for marketing purposes. I’m quoted in the article, and so are our (Netconcepts’) clients: Steve Spangler Science and DMSI (HomeVisions.com).

(As an aside, I’ll be speaking on the same topic — blogging for retailers — later this month at the ACCM conference along with panelists Pinny Gniwisch of Ice.com and Steve Spangler of Steve Spangler Science. Ping me if you’re going to be at ACCM… I’d love to meet up with my readers.)

Thought you’d also enjoy reading the transcript of my interview with the journalist, Elizabeth Gardner, of Internet Retailer, which was conducted over email:

What are the potential benefits of blogging, specifically from a retailer’s point of view?

See the full Article >>

Even when you think you’re communicating properly, you may not be. If you’re anything like me (and honestly, let’s hope you’re not!) you find yourself getting frustrated from time to time because some people are not following your directions. You couldn’t be any more clearer, right? Well, maybe you could!

When you think that your employees just don’t listen or follow directions very well perhaps its time to sit down and start listening to yourself for a change. Get out of your own head for a second and hear your directions from the standpoint of someone who doesn’t already know what you want.

What do you hear? Clear, precise directions or instructions that can be left to interpretation? Many times when we give instructions what we think is obvious–and therefore left unsaid–isn’t so obvious to anyone else.

Luckily, these errors in communication can easily be fixed.

See the full Article >>