Tuesday May 15, 2007
Originally published in SiteProNews
Along with good advert text, keyword selection is the cornerstone of any successful online advertising campaign. As a rule of thumb, keywords contained with the account should be revisited on a regular basis. Afterall, what is popular one week may not be popular the next. Seasonal changes, market saturation and competitor activities will all take their toll. When this happens, keywords will need to be paused, added to or amended depending on client and sales figure feedback.
The first step towards a concise collection of words and phrases is to review web site content and draw up a list of words and phrases which best describe the business. Include products, services and any brand names which you supply. This brainstorming process can be complemented by a customer survey. How do they describe their recent purchases?
Unfortunately, most of these hard won phrases should be disregarded as you proceed to step two. Why waste valuable pay per click pennies on phrases that don’t do your web site justice? Being ruthless and activating only the most relevant keywords will help to prolong a small pay per click budget and is an important traffic targeting technique.
Once satisfied with the list, group the words and phrases into small collections. Not only does this make it easier to monitor performance and quickly see which keywords aren’t pulling their weight, it contributes towards a strong Google quality score.
Monetizing the Podcast
By: Sharon Housley |
|
ISEdb Creates SEM Social News Site
By: Jim Hedger |
|
|
|
|
Podcasts started out as fun ways for ambitious garage DJs, independent musicians and talk show hosts, who had not ventured into radio broadcasting as a way to show their stuff and make a name for themselves. What started as a hobby for many, has turned into a lucrative profession for some.
Not surprisingly, podcasters, just like radio stations, have looked for ways to profit from their on-air dialogue.
Sponsorship
Many podcasters profit from their podcast by having companies related to the show's content sponsor the podcast in its entirety. Sponsors might also sponsor specific themed shows or show segments for a fixed fee.
.
See the full Article >>
|
|
Long known as a source of solid articles about search marketing, the Internet Search Engine Database (ISEdb) today released a new SEM news website based loosely on Digg.
ISEdb SCOOP is a social search site encouraging visitors to submit news articles from the search marketing industry and then vote for their favourite items.
In a press release issued early this morning, ISEdb founder Tariq Ali said, “I wanted a community powered by users where they could submit, share, bookmark and discover search engine related news, articles and tips. I also wanted their feedback in order to help promote this quality information.”
See the full Article >>
|
| |
