Google Goes Ctrl - Alt - Delete
By Jim Hedger (c) 2007
Monday May 21, 2007
Originally published in SiteProNews
Three major events took place on, at, or around Google last week any one of which could radically change the company and its relationships with its users, advertisers, and ad delivery partners. Two of the events will have long lasting effects Google’s look and operation while the other has a direct effect on the public’s perception of Google as a trustworthy company.
Chronologically, the events started last Monday with the introduction of the new-look and feel of Google Universal. The same day, Google began the process of cleaning up its paid advertising program AdWords by terminating thousands of poorly performing “Made For AdSense” sites, a process that seemed to pick up speed as the week progressed. The week closed with the premature leak of information from the Fair Isaac Corporation’s ongoing study of billable click-fraud rates.
The last event, the leak of preliminary information from Fair Isaac, is likely the best place to begin an explanation because it (the tone of the report) is arguably the primary causal reason for the other two. It is as if Google suddenly understands the depth of the public relations problems it is going to be facing going into the second half of 2007 and is making very public moves to deal with the root causes of those problems.
How Smart Web Designers Screw Up Your SEO By: Baron Turner
Introduction
You need copy for your landing page but you're not sure where to start. First let's clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:
Signing up for a newsletter or filling out a förm
Buying a product
Reading informational pieces
What's going to keep them there? The structure, the language, and the visual appeal all play a part of it. Chëck out these tips to create a great landing page, or reinvent the one you already have.
Many sites on the web are amazing - a real tribute to their designers. Many of these are attractive, functional and compelling for visitors. But look a little deeper and we see a consistent problem with search engine ranking possibilities across many sites. The snazzy site's creators are good at their job. Their job is site creation. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL's that have desirable search engine clout.
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Lunascape Browser v4.1.3 (7.4 MB) is an advanced tabbed web browser that has won legions of fans in Japan. Has an abundance of features, including a built-in RSS ticker, quality skins and support for a variety of plug-ins and toolbars. Uses both the IE and Mozilla Gecko engines to view web sites. Freeware for Windows 98SE/ ME/ 2000/ XP/ 2003.
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who can. Contact: webmaster@sitepronews.com
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Ustream.tv is a platform that provides live interactive video for everyone. Anyone with a camera and an Internet connection can use Ustream to broadcast to a global audience. Interesting conceptwith potential but slow even with broadband.
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