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By Marc Rasmussen (c) 2007

Cutts strangles Boser (Rock crushes sissors)

Monday June 25, 2007
Originally published in SiteProNews.com

If you have any experience or background in SEO (search engine optimization) you know that Google likes website that have links pointing to it. A part of their search algorithm involves the popularity of the site determined by the number of other sites pointing to it via a link. With all else being equal Google will rank a website with quality links pointing to it higher than another website with no links. If you read Google's Webmaster Guidelines (Webmaster Central) the very first bit of advice they give you is:

* Have other relevant sites link to yours.

Google loves links and they admit it. Webmasters figured this out and came up with all kinds of different techniques for getting links to their sites - link baiting, reciprocal links, ninja links, 3 way links, one way links, contextual links etc. The problem is a lot of the techniques are frowned upon by Google. They want you to get links the natural way and not to try to cheat the system. Their guidelines say:

* Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?

In one breath Google tells you to get links to your site and then in the other breath tells you not to participate in any link scheme designed to increase your site's ranking. How do you know what a link scheme is? What is acceptable? What is not acceptable? I guess you have to ask yourself "Does this help my users?" It definitely is not a black and white situation and has plenty for room for interpretation.

See the full Article >>


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Google Universal: Doomsday to Chicken Little
By: Mike Tekula
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Leadership:10 Ways to be Better at Leading Teams
By: Martin Haworth
   

If you're up-to-date on the latest in SEO news and developments you've been reading about Google Universal. Essentially, Google wants to bundle all of its data -blogs, images, videos, book content, products, etc - into its search results. This May they started rolling out the changes. Since Google has a huge lion's share of the search market, and is the target of so much attention in the world of search engine optimization, the alarms are already sounding in the halls of SEO firms around the world.

Mike Grehan wrote a very affective article on the topic titled, "SEO Is Dead. Long live, er, the Other SEO." People are actually scared. The response to his article was enormous - mostly in the form of arguments against his statements, and even one nasty response by an SEO who was, no doubt, feeling a bit angry about the news. Have hard-fought battles to the top of Google page one been in vein? Is this the end of SEO as we know it!?

Calm down.

See the full Article >>

 

Leadership is a fascinating art. A balance between getting things done and having enough about you to maximize both the motivation and engagement of all of your people for now and the future.

In any business there is a need to lead teams, unless there is just the one of you. So, being savvy about the clear points that youi need to have in your own skillset are vital.

Here are ten of the best ways to be better at leading teams:-

1. Lead!

With your team, take the initiative, show the passion and get things moving. Take it as your personal focus that will grow this business and show it off!

2. Set an Example

Whatever the team comes up with, be open to. You know you can't do it all, yet if you veto everything, them they will get cheesed off. Learn communication skills which enquire rather than reject.

See the full Article >>

 
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