As sure as the sun shines behind the clouds on a rainy day, a major shake-up in the search marketing industry is coming soon. The signals are being sent and received  through-out the various sectors of search and online marketing. Change in any marketplace, when it does come, is often swift, brutal and merciless. For some SEO practitioners, this one will be especially so. While the search marketing industry has been bracing for change for at least a year, the movement is now picking up speed and gathering momentum. As SEOs, our working-world is going to look very different this time next year.

The biggest change is the death of “traditional SEO”

Dead is taking it a bit far. SEO is not exactly dead. A better way to describe it would be to say it dyed.

SEO has evolved so far and so quickly in the past six months that it as a practice is hardly recognizable from its humble roots, much like a Neanderthal placed beside any given Homo sapien.

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If your website isn't generating you leads, you need to ask yourself what's wrong. If you're using a templated site, that may be the cause of the problem. Search the Internet yourself to find out which small businesses like your own are ranked at the top in different cities. How many of them are using a templated site? My guess is not many.

Internet buyers and smart consumers have become a tech-savvy group. They've seen every type of small business website imaginable. When they hit a site that's obviously built on a template, they know it right away. Internet searchers have seen enough templated websites to know that such sites don't offer the personal attention they're looking for in your field.

Your templated sight isn't generating leads because it doesn't add anything of value to customers' lives. Having pretty pictures on your site isn't going to drive you more business. How will your business fulfill all of your prospective clients' needs?

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