Introduction

I must have read hundreds of articles telling me how to get better rankings in Google. Some of this advice was very good and some was not. Here you will find 10 truths about getting better rankings in Google that I personally have found to be true after years of research. So let’s cut through the fat and get to the lean meat of the subject.

1. The Quick fix

First the bad news, unfortunately there are no quick fixes in creating higher rankings in Google. You have to have a lot of patience in the search engine optimisation game. It will take months for your tiresome efforts to come to fruition. That’s why it’s important to get things right from the start and plan out your strategy.

2. Keywords

Keywords are the most important part of search engine optimisation. You must do your keyword research before starting your website if you can, as this will form the basis of all your search engine optimisation.

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It´s true that Danny Sullivan is indirectly responsible for the formation of SEMpdx (Portland´s SEM Organization). At the 2006 SES Seattle Conference, in a conversation with Anvil Media´s Kent Lewis, Danny inadvertently (for he´s too nice a guy to do something like this deliberately) slighted our Rose City. When Kent relayed Danny´s comments to Scott Orth, the desire to form a local SEM organization that would be the envy of much bigger marketplaces was born. One year later, I can state unequivocally that being one of the founding board members has been an extremely valuable, enriching experience.

The purpose of my writing this article is to attempt to show others the value of what we´ve accomplished and hopefully encourage like-minded SEM´s in other communities to form their own local organizations. I know that SEO Meetups are forming many places and it´s wonderful that folks are getting together to talk shop and drink beers. However, Dallas / Fort Worth, New York, and New England are the only regions...

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