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Tips for Optimizing Blogs and Feeds - SES San Jose 2007
By Ross Dunn (c) 2007

Optimizing Blogs and Feeds

Thursday August 23, 2007
Originally published in the StepForth SEO Blog

I caught an interesting seminar today called "SEO Through Blogs and Feeds" with Stephen Spencer, Rick Klau, Doug Hay and Greg Jarboe on the panel. The following are my point by point notes that stood out as noteworthy. Some of these tips are mirrored in my 3 part tutorial on blogging called Blogs 101 but as always some great new tips popped up.

Key Tips
For those in a rush or who have already read my blogs 101 article the following tips are very worthwhile reading - if just for their importance as reminders:

  • It is extremely important that RSS auto-discovery tags be placed in the header of every page within a website that has feeds available. By doing so you will provide users and search engines alike with a simple method of being notified that you have RSS feed(s) and it will allow immediate subscription without fuss. In contrast simply having a RSS logo hyperlinked with a feed provides little or no benefit and does not provide auto-notification that a feed is available.

    Furthermore it is recommended to create a unique auto-discovery tag for each available RSS feed and place them all in the header. If you think you have too many then I would recommend choosing the feeds that are most relevant to the page content.

  • A WordPress plugin was noted called the "SEO Title Tag Plugin". This plugin really impressed me because it allows WordPress users to see and individually customize the title tags of every post within the associated blog; without a doubt a powerful capability since title tags play a significant role in rankings.

See the full Article >>


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Tips on Increasing Traffic to Your Blog
By: Terry Detty
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Blogs and RSS Feeds
By: James Murray
   

Increasing traffic is actually easier than it seems, provided you know how. In this article, we will go over 7 specific methods of increasing traffic. These are guaranteed methods to draw more visitors to your blog.

Tip #1: Sign up for pinging services It seems pretty obvious, but most bloggers, even those who are more experienced, don't sign up for pinging services. If you're new to blogging and don't know what pinging means, pinging basically means that when your blog is updated, a "ping" is sent out by the service to let pinging sites know that your blog has been updated. People who are visiting sites with pinging services will then see your blog flash across the side of the screen as "newly updated". Pinging services include Yahoo's blogs, weblogs.com, Google Blog search, and ZingFast.

Tip #2: Sign up for Technorati If you go to technorati.com, you'll see an option on the left side of the screen to "Claim Your Blog". Doing so allows you to get updated link counts, add your photo or branding to Technorati, and see your Technorati link.

See the full Article >>

 

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.

So as to accept RSS feeds, a feed reader is needed, called an aggregator. Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What's more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.

See the full Article >>

 
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