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Articles by Adam McFarland

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One of the most telling things you can do in any business is study your competitors. Your competition can reveal weakness in your business and open your eyes to new opportunities in your industry. The same is true in the web world, and with search engine optimization in particular. Why does your competitor consistently rank […]

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In the past few years WordPress (www.WordPress.org) has become the standard blog publishing platform because of its ease of use, rich feature set, available plugins, and standards compliance.  Of course, the fact that it’s free and open source hasn’t hurt either. While developers have flocked to using WordPress as their blogging platform of choice, it’s […]

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About a week ago I got a phone call from a college buddy of mine named Paul who runs a soon-to-launch online business.  Here’s how the conversation went: Paul: “We want to hire your company to do the SEO for us.  Whatever the price is, we can afford it.” Me: “Tell me a little more […]

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