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About Adrienne Erin

Adrienne Erin is a blogger and Internet marketer for what she thinks is one of the best SEO companies out there. When she's not blogging about tech and social media, you might find her practicing her French, whipping up some recipes she found on Pinterest, or obsessing over vintage postcards and stamps.

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What’s old is new again at Google. The search engine giant is reintroducing My Maps, a personalized version of its popular mapping site, which was eliminated the last time maps was updated. My Maps has been tweaked and isn’t exactly the same format it was a few years ago, but the premise remains the same. […]

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If you’ve been searching for ways to boost your online presence and search engine rankings through PPC advertising, you’ve probably considered Google AdWords. Known as the industry standard, businesses and marketers assume that by using AdWords, they’re doing the right thing. For small businesses, this might be a fatal marketing mistake. Keep reading to learn […]

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You create content so that people will read it. Regardless of your ultimate motive – to drive conversions, to attract attention or to generate interest in a specific subject – it all starts with reaching the maximum number of readers in the most efficient way possible. With this in mind, you’ve probably turned to social […]

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Every year the Christmas decorations seem to sneak into stores a couple of weeks earlier. A decade ago, people grumbled when the decorations came out in early November. No joke, this year I saw a Christmas display at my local grocery store in early August. But while people may claim they aren’t thinking about Christmas […]

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A new selling option is coming to a Twitter feed near you. Is your brand ready to sell on the social network? Learn more about the news along with 3 ways to prepare your brand for when the time is right by reading more. The Actual Announcement and Why Its Timing is Significant On Monday, […]

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The vast majority of Internet users have never heard of DuckDuckGo. And yet it could soon become an essential element of search engine optimization. DuckDuckGo is a search engine that’s a little different from Google, Bing or Yahoo. It aims to cut through the clutter of the usual search results, delivering better answers to the […]

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Are you eager to convert more prospects into customers? A study released by VentureBeat in September 2014 indicates that YouTube might be the perfect way to attract new customers, get them interested in your products and/or services, and encourage them to make purchases. In fact, of all the top social media platforms, the VentureBeat research […]

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On Aug. 25, Facebook made an official announcement that they would be reducing the visibility of “click-bait” in user newsfeeds. As a brand manager, how will it affect your social marketing efforts? How can you stay on top? The News In a blog post, Facebook described improvements to the network that would affect link sharing […]

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Do you remember the first time you ever earned money from a job? Perhaps you worked at a fast food restaurant, or maybe you mowed a neighbor’s lawn. Getting that first paycheck was a thing of beauty. When you bought your first ice cream cone or baseball card or jewelry using those funds, it was […]

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With the regular introduction and rising popularity of various social networks, keeping up and keeping your business active and on top can be a serious dilemma. While certain networks like Facebook are a given advantage for businesses due to their numerous features and capabilities, others have been overlooked for some time now. For many business […]

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Bing’s announcement on August 13 that it is planning a more conversational relationship between user and search engine brings up an interesting question: Is this kind of intuitive connection going to be the wave of the future when it comes to similar platforms? Google, the most popular search engine by far, has employed much of […]

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Matt Cutts may be on sabbatical, but Google is continuing to fight spammers without its fearless webspam leader. On Aug. 18, the web search giant posted a notice on its Google+ page that it had busted two European linking networks for illegal practices. The note reminded website owners not to engage in those practices themselves […]

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As recently as 2007, directory links were used far and wide by all types of SEO and online marketing professionals. This included the type of directories that were either paid or existed only as a source to provide backlinks. After Google applied penalties to the unscrupulous directories – and sometimes those who they linked to […]

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On August 6, Google’s Gmail announced a new feature: the auto-unsubscribe button. What is it? What does it mean for your brand’s marketing efforts? The potential implications are great; as such, it’s important that you become familiar with the feature and gain an understanding of how to adjust your marketing efforts accordingly. Why the Focus […]

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Recently, negative feedback started accumulating for Google Merchant Center. That feedback centered around a lack of transparency in multiple areas, but, especially relating to shipping. To combat the issue, Google Merchant Center added a new shipping tool on Aug. 5. The Issue In certain situations, customers were given a price at the beginning of the […]

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