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About Aljaz Fajmut

Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of Nightwatch — a search visibility tool of the next generation. Check out Nightwatch blog and follow him on Twitter: @aljazfajmut

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Not getting enough traffic? It’s probably time that you added long-tail keywords to your SEO strategy.  Long-tail keywords are one of the best weapons for drawing in more of the right traffic. In other words, they bring in more of the right customers who are interested in doing business with you, and they can help […]

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Let’s face it: We’re drowning in content. To win the content marketing war and boost brand awareness and conversions, businesses all over the world are pumping out a stunning amount of content.  The results are not always pretty, and they’re certainly not always what we want: Instead of raising brand awareness and boosting conversions, we’re […]

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Nothing stays the same in the wonderful world of content and SEO, and you need to perform a content audit every now and then. The problem some digital marketers have is that a content audit sounds complex and time consuming, and therefore they put it off. Because a content audit is so important to the […]

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One of the key ways to win the SEO war is to refine your link-building strategy. Link building might not be everything, but Google assesses the link profile of a website to determine how trustworthy and authoritative it is — as well as how spammy it might be. Then, it ranks it accordingly. We get […]

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Local SEO Google Maps
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Worked on SEO strategies before but never tried local SEO? You might be wondering how to make a start. Local SEO is essential for small businesses that want to attract more clients that are closer to home. Indeed, four out of five of us use Google to find local businesses. While an all-encompassing SEO campaign […]

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