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Articles by Andy MacDonald

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If you’re participating in social media, you’re going to want to know how it’s working. But before you even begin to measure your success, you need to know what you’re measuring it against. Define concrete goals for your efforts. Those might be to increase your web-site traffic by a certain amount each month, to increase […]

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Taking advantage of organic keywords rock – showing up on page 1 on Google or Yahoo for key terms is a great way to build traffic and is the dream of many webmasters. Lets look at how you can use organic keywords coupled with a little PPC to generate your site some amazing search results. […]

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The way you present your e-business to the world is the key to its success. Its so important that your website looks professional and credible so that customers will trust the products or services you are selling. Ideally, your site’s content will also be interesting and unique enough that they appreciate your brand and remember […]

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Inbound links are now so important in the constant battle to achieve top search engine rankings, that tons of people are using every tactic under the sun to gain that one additional link. You must be careful when it comes to linking though. You could jeopardize your whole linking plan by getting links in a […]

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Duplicate content is a hotly debated issue when it comes to how it affects your web-site ranking. And it’s become an even bigger issue over time as spammers and other malicious Internet users have taken to the practice of content scraping, or scraping the content from a web site to use on their own with […]

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As you think about ways to generate buzz around your blog, you can also improve the quality of your blog by focusing on your posting techniques. These tips may give you some good promotion ideas: Post about current or controversial issues. This idea seems like a nobrainer, but it’s an easy one to forget. Pay […]

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Creating a feed is not enough – not if you want people to read it. You need to let people know that your feed exists and try to get them to subscribe to it. Promoting a feed is similar to promoting a Web site or an e-mail newsletter. You have to work at it a […]

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When you think of branding, you might think of logos, colors, taglines, and names relating to a given product, company, or service. Although branding encompasses those element, true branding is a far more powerful and subtle issue than you might expect. Successful branding is about creating an emotional relationship between an individual and the representative […]

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Unquestionably, the popularity of blogging has fueled the expansion of RSS feeds. According to Technorati, about one-third of blogs have RSS feeds. Some people who maintain blogs are publishing an RSS feed without even knowing about it, because some of the blog Web sites automatically create feeds. In this article, I give a quick overview […]

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All of this week, we have been looking at the different methods of creating Buzz & Word-of-Mouth Marketing, and doing it right! In our first edition we looked at Buzz & Word-of-Mouth marketing, then we examined Word-Of-Mouth Marketing Success Stories, & in our last post, we looked at ways to Actively Work to Promote Buzz. […]

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As i mentioned in the last article, Word-of-Mouth Success, you don’t have to just sit around and pray for good word of mouth or great buzz — you can actively work to promote it. Check out my suggestions on generating buzz for you, your product, or your service, in the following sections. Coining a great […]

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Yesterday i started off this series of articles with getting the terminology of Buzz & Word-of-Mouth Marketing Correct, and seeing what the power of Buzz marketing can do for your business. Today we are going to look at some word-of-mouth success stories, and how you can put them to use for your own business. You […]

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Advertising today not only includes the paid placement of marketing messages but also some free methods of getting your message out. Buzz and word-of-mouth marketing fit into this category — though you can also spend money to create buzz or great word of mouth. . In this 4 part article over the next few days, […]

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Most successful bloggers can offer some tips for successful blogging. Some people develop methods based on experience. Others simply offer what they’ve been told—like post often, link often, and be yourself. What follows are my ten tips for achieving a popular and successful blog within your industry, whatever it may be. Be Real Knowing yourself […]

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Mythology is in essences a story that sounds like it could be true, but is not! Even today we have myths in different aspects of business including SEO. Ever wonder what the biggest SEO myths are? I have taken the most prevalent myths that seem to be constantly resurfacing and examined them for you. This […]

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