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Articles by Bradley Hess

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I must admit, I’m a Google addict. Their products and beta products are some of the best I’ve seen. I rarely find something I don’t like or at least admire. One of my favorite things to do when I have some down time is to visit Google Labs. I love to visit Google Labs because […]

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You ask any professional in any business and he or she will tell you the best referral or lead is one who has been referred from a close associate or happy customer. The best testimonial I could receive from a customer is to receive a referral from them. This helps eliminate much of the time […]

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You may already be blogging, tweeting and facebook-ing. But how much of an effect are you having? One way you can track this is to simply keep tabs on your bottom line and correlate that with changes in your social media strategy. If you are simply looking for the effect you are having on the […]

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Webinars and slideshows offer some very valuable information. I recently viewed a webinar by Brian Halligan and David Meerman Scott titled, Marketing Lessons From the Grateful Dead. The presentation itself offered some very valuable information but after the slideshow was over there were also links to other slideshows that enhanced the information I found on […]

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Remember that kid from high school, you know the one who really didn’t know how to socialize with others. He may have been home-schooled or secluded for the first 16 years of his/her life and as a result was socially challenged? You know what I mean? They would make inappropriate comments, add irrelevant content to […]

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As you sit down to write a blog you need to ask yourself – who is going to be reading this and how can I help them? As I have mentioned in several of my blog posts the trick is not to create something with the intent to “make” it go viral. The trick is […]

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Creating excellent content is a key element of optimizing your online presence, but once you have created fantastic information you need to disseminate it. You may be one fantastic source of information, but if nobody hears you, does it matter? Make sure that you aren’t leaving out the step that will get you heard. We […]

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