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About Brandon Brown

Brandon Brown is the CEO of Grin, an influencer marketing software solution for brands. 
Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Prior to Grin, he was led marketing for the #1 energy drink market in the world, Los Angeles & Orange County, at Red Bull North America.

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Over the years, the interests and preferences of consumers have evolved and so have their behavior towards traditional advertising. Now brands understand this and are modifying their marketing strategies accordingly. And this is where influencer marketing strategy comes in. Influencer marketing has gained immense popularity over the past few years. From 2017 to 2018, the […]

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Over the years, the interests and preferences of consumers have evolved and so have their behavior towards traditional advertising. Now brands understand this and are modifying their marketing strategies accordingly. And this is where influencer marketing strategy comes in. Influencer marketing has gained immense popularity over the past few years. From 2017 to 2018, the […]

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What are key performance indicators (KPIs)? They are milestones on your journey to becoming a successful business. Monitoring them regularly will help you track the progress of your marketing, sales, and customer support efforts. Of course, the KPIs you should be monitoring depends on the goals of your business. While some KPIs support certain goals, […]

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In a study titled, ”2017 State of the Creator Economy Report,” it was found that people trust content generated by people they know. As a result, more brands have taken to collaborating with social influences to help grow their businesses. The question that arises then, is what is influencer-generated content, and how can it help […]

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