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Articles by Catharine P. Taylor

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There was a certain air of inevitability to the Federal Trade Commission’s edict earlier this week that bloggers have to disclose when they have a relationship with advertisers. And, even though there are those who would prefer that the industry self-police, I’m with the FTC on this one: Just as ads dolled up to look […]

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Being out at Advertising Week events this week proved to me that I’m not the only one obsessed with the fact that a business model needs to be developed for media companies and advertisers to make real, bottom line-lifting hay out of random, lightning-in-a-bottle media phenomenon. Things like Susan Boyle, Kanye West’s MTV diss and […]

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Maybe I suffer from too much skepticism, but this social media headline from Ad Age certainly grabbed my attention: “Facebook Finds Profitability Despite Nascent Advertising Model.” Drilling a little deeper this morning, I discovered that this information came straight from Mark Zuckerberg at the Facebook blog, who, in the second-to-last paragraph of a post yesterday, […]

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Given the heavy topics I’ve dealt with lately in this column, writing about VitaminWater’s crowdsourcing of its next flavor on Facebook seems pretty prosaic. And yet, as one of my favorite topics — and yours — is the role of focus groups in a world where there is much richer data about consumers than ever […]

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As summertime is a period of reflection, in between applications of sunscreen and dips in the pool, thought I’d spend the next two columns pondering the good and the bad of social media, starting with the good part. (You’re right. It is not a coincidence that I’ll be on vacation during the two weeks these […]

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So there I was yesterday afternoon looking for a column idea (as anyone who follows me on Twitter knows), when out of the blue came this: Amazon buying Zappos for $850 million, give or take. While most of the business stories I’ve read so far have covered this as an online retail story, with Amazon […]

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What a fun morning I’m having on Twitter search, looking for tweets containing the hashtag #fixreplies. Oops, wait a minute … since I logged onto the site, a minute and a half ago, 230 more replies have come in with that hashtag. Oops, make that 276. Now make that 326. So what is everyone all […]

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Social media and online advertising wonk that I am, I spent part of the morning looking at the Interactive Advertising Bureau’s just-released social media metrics definitions. Readers of this column may not see anything earthshakingly new here, but I’m encouraged¬† thinking about how these definitions will help codify and legitimize social media advertising, and help […]

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Oh, boy, has it been another fun week at Facebook. In case you never read back to the beginning of it all, earlier this month the company quietly changed its terms of service, to say that Facebook users were now granting “Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to […]

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Was settling in to relax a bit on the couch last night, after a long day of blog posts, tweets and friending, when, in my nightly channel surf, I came across Charlie Rose interviewing this guy who screamed Silicon Valley: boyish good looks, a J. Crew-style sweatshirt, and graying hair that hadn’t been combed since […]

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PERHAPS, EVEN IF YOUR BRAND preference is Advil, you spent the early part of the week mired in the Motrin controversy. If not, I’ll recap, and then we can turn to my big question of the day. So, Motrin releases an ad online, that puts the “me” back in Mom-my by explaining, in a tone […]

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Dust has settled on last week’s historic election, it’s time to contemplate how president-elect Obama will translate the communications channels he honed during the campaign into ones that serve his presidency. I’m certainly not the first person to write about this, but as the alleged Social Media Insider, I’m fascinated by how he might use […]

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EVER SINCE THE FAILURE OF new Coke several decades ago, I’ve been fascinated by how much time and brain cells people are willing to invest in their choice of soda. So my curiosity was piqued when Edelman’s Steve Rubel let it be known to his Twitter-verse the other day that one of the agency’s clients, […]

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I’M WRITING TODAY ABOUT GOOGLE’S Android mobile OS (that’s operating system for you Luddites, none of whom, come to think of it, read this column) because it’s the only appropriate topic to discuss right now. As many of you know, the so-called G-phone, (really a T-Mobile handset called the G1). is going on sale today, […]

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IT’S SURPRISING IT’S TAKEN THIS long for some major Web property to try to do in display what search advertising has long ago done for small and medium-sized businesses. And it’s also surprising, given the push for open-platform, friction-less ad buying, that the new self-service ad service I’m talking about — called MyAds — came […]

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