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Articles by Cathy Goodwin

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Online marketing requires considerable planning, especially to those promoting a service. Service business owners and independent professionals face multiple challenges of promoting themselves as well as communicating the value of their services. Therefore service business owners often question whether they are ready to launch a full-scale online marketing effort. Almost always, the question can best […]

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Many business owners find themselves putting “website makeover” (or even “website development”) on the back burner because they just don’t have time – even though they know they are leaving money on the table. Others are too busy working with their current clients to develop their own compelling online presence. The truth is, you don’t […]

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Is your website a hard-working marketing partner? Business owners often express surprise when I ask this question. Sometimes they say, “Who cares? I just need a brochure site. My clients come strictly from referrals.” That statement may have made sense in the 1990s. Today your clients will respond differently. We’re finding that even professionals who […]

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Business owners are beginning to realize the potential of social marketing to build relationships. However, to make these tools work effectively, you need to make direct connections. On Twitter, you have to get people to follow you. Often we see Twitter profiles of business owners who are following many people, but getting few followers in […]

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