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About Charles Dearing

Charles Dearing is a veteran tech and marketing journalist with more than 15 years of experience using words to move people to act. He has written for various publications such as ProBlogger, Big Think, Apps World, to name a few.

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There are many reasons why founders decide to sell their business. In recent years, the rise of the “unicorn startup”, a term that defines a company worth more than a billion dollars, has left many founders hoping for the day that they will receive a generous offer from an investor or business that will allow […]

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Gone are the days of disconnected homes. The Internet of Things (IoT) has turned every object into a capable computer, ready to sense, analyze, disseminate data and communicate information. Refrigerators, lamps, door locks — they all have the capability to connect to the Internet and interact with each other with the power of IoT. What’s […]

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Over the last few years, consumers have been steadily taking their business online. While the physical store isn’t dead, the number of people shopping online has spiked dramatically. Over half of online shoppers in the United States alone made purchases via their mobile phones, and many of those came through social media. While you would […]

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SEO Targeting
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Now that fall is here, there’s no better time like the present to refresh your SEO strategy. Algorithms change from time to time, but your customer’s needs will stay constant. Make it easy for your target audience to find you with the right SEO fundamentals, and future-proof your site’s rankings against any changes to the […]

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Business Woman
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Today, acquiring funding for startups and entrepreneurs is easier than ever. The digital age has made it so anyone with a big idea can get his or her name out there, whether it’s through social media or through crowdsourcing. In addition to an increase of available resources for small businesses, the promotion of flexibility and […]

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Branding is about repetition. When consumers are confronted with consecutive images and messages, they begin ingraining them in long-term memory.  You want your consumers to think about you (rather than the competition or an imageless product/service) when in need.  How are you facilitating the process? Online marketing offers brands exciting opportunities to strengthen connections with […]

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The attack on Wired senior writer Matt Honan’s virtual world, pointed out there are certainly holes in the system. These security issues not only affect businesses but individuals as well. Unfortunately, after a recent poll, 39 percent of the businesses surveyed responded their move to the cloud has had a negative affect on their business. […]

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