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About Cher Zevala

Cher Zavala is a content co-ordinator who assists in contributing quality articles on various topics. In her free time she also enjoys hiking, traveling and getting to know the world around her. Cher has built up many strong relationships over the years within the blogging community and loves sharing her useful tips with others.

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eCommerce businesses already rely heavily on technology: Without the Web and devices that connect to it, they would have no place or opportunities to make sales. However, when it comes to technology that facilitates online business, shops are only the beginning. Software developers offer all sorts of integrations that improve shop functionality, increase accounting accuracy […]

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Few entrepreneurs endure the agony of starting a business hoping that business crumbles within a few short years. The prestige and power of business ownership develops over the long-term as an entrepreneur grows into an executive of a corporate empire. However, as businesses grow, they become more complex. A startup might have less than 10 […]

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In the past few years, not only has online education lost its stigma, but online programs have nearly surpassed traditional schooling in popularity. More than three-quarters of universities offer entire degree programs over the Internet, meaning students can attend classes and earn credentials from anywhere in the world. In response to the new availability and […]

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If you’re a small business owner who has recently launched an online store, or if you are thinking about entering the eCommerce sector, it is important to arm yourself with as much knowledge about this type of business as possible. The booming industry is expected to generate at least $490 billion in U.S. sales by […]

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It isn’t easy to start a business. Exact failure rates are hard to find: Many popular sources, including Forbes, claim nine of 10 new businesses won’t survive for too long, while the Washington Post argues the true number is closer to five of 10 ending before their fifth anniversaries. Nevertheless, all entrepreneurs must be well-aware […]

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Business Woman
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As a reseller, you’re undoubtedly doing everything you can to build a successful business and grow your sales. Not only does doing so ensure your business remains profitable (and you remain in business), but it also helps you qualify for lucrative vendor incentives and partner VIP programs. These programs can give you access to additional […]

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For many companies, “going green” has become a major priority. Not only is an honest effort to become more environmentally friendly the right thing to do, a company’s level of social responsibility has become an important factor in customer buying decisions as well. The fact is, maintaining a positive public image and your profits often […]

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Branding is usually a marketer’s wheelhouse. Nearly every aspect of the marketing process is closely associated with developing and executing brand values. Thus, most marketing directors look primarily for new hires who understand how to build a strong personal brand. However, personal branding isn’t a tool just for marketers. Every sector of business can benefit […]

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The last few years have been an exciting time in the development of mobile technology. It seems like every day there is something new happening to our phones and tablets to make the experience of using them better — and that trend doesn’t show any signs of slowing down. So what can we expect in […]

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If you’re like most people, you’ve come to rely on your Smartphone for everything from taking pictures, to keeping in touch with friends and family, to doing your banking and finding your way around town. Your Smartphone most likely contains a wealth of personal information about you and your family and, because it’s a computer, […]

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When you’re new to the world of IT, the alphabet soup of certifications can feel a bit overwhelming. Which ones are the most valuable? Which ones should I earn first? Do I really need to earn them at all? The answer to that last question is simple: Yes, you need to earn IT certifications. While […]

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The most romantic idea of the digital age is that in the course of a day, anyone can create a website and start making money online. Unfortunately, like most romantic ideas, this is misguided. This year, the Internet has reached a total of one billion websites, which means new site owners must be precise in […]

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Navigating social media is a challenge for B2B brands whose content may not lend itself to being the next viral sensation. The creation of whitepapers, guides and video tutorials may produce useful content for your target customers, but the time and financial resources that went into producing them may never be recouped without a focused […]

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Whether you’re just about to get your first business website built, or think that your current site needs a complete redesign to get it up to scratch, there are plenty of dos and don’ts to keep in mind when you’re in the planning stages. If you want your new site to have the best possible […]

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