Site   Web
avatar

Articles by Chris Bucholtz

avatar

Since customer relationship management (CRM) connects to all aspects of an organization, purchasers must know the intricacies of their own businesses as well as the products and vendors available to them. That’s why we divided this guide in two parts: Know Yourself and Know Your Requirements. I. Know Yourself Buying CRM starts with the question, […]

Read more...
avatar

You can make the most of the opportunities presented by social CRM (SCRM) and social media by avoiding these four common mistakes. Social Media — It’s Not A Broadcast Network Many companies fail to grasp the two-way nature of social media. So they use sites like Facebook and Twitter to saturate their audience with messages […]

Read more...
avatar

You can use social media and social CRM to build a stronger, more responsive business. But these new disciplines are not without risk. To keep your SCRM plans on track, avoid these all-too-frequent missteps. Social Media – It’s Not A Broadcast Network Many companies fail to grasp the two-way nature of social media. So they […]

Read more...
avatar

The five steps to developing a social CRM (SCRM) strategy are oriented toward the specifics of the social media ecosystem you’ll be working in and the customers you’ll be working with. Your strategy should also fit the time and resources you have. Take an inventory of your staff resources and the budget you have for […]

Read more...
avatar

Before you embark on the five steps, make sure you understand the customers you’ll be working with and the social media ecosystem you’ll be working in. Other important considerations are time and resources. How much staff time can you spare for social CRM (SCRM)? And what budget will you have for sentiment monitoring and listening […]

Read more...
avatar

Customers are now providing voluntarily the sort of information about themselves that businesses have coveted for years – through social media “channels” like Facebook and Twitter. This information can make marketing more precise and boost the value of customer databases, while increasing sales and improving service. With social CRM (SCRM) businesses can use social media […]

Read more...
avatar

You’re already practicing the discipline of customer relationship management (CRM) if you run a medium-sized or small business. You build and cultivate customer relationships face-to-face every day. But you won’t be small forever, and as your small business grows, you’ll gather a lot of customer data. And at some point, you’ll require a technology solution […]

Read more...
css.php