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About Chris Hickman

Chris Hickman is the founder and CEO at Adficient with 15 years of experience in search marketing and conversion optimization. Since 2006, GetBackonGoogle.com helping businesses and websites suspended in Adwords to Get Back on Google.

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In order to maximize the benefits that Google AdWords can bring, you have to stay on top of all of its features. This has been a very busy year for Google so far. Below are just a sample of the changes it has made in 2017. AdWords Editor 12 If you haven’t logged into your […]

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Open any PPC analytics dashboard and you’ll start swimming in numbers. Which ones are important and which ones can be set aside? Many people focus on the click-through rate (CTR). That’s the proportion of how many people see your ad versus clicking on your ad. So, if 1,000 people see your ad and 100 people […]

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