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About Christian Arno

Christian Arno is the Managing Director of Lingo24. Follow Lingo24 on Twitter @Lingo24.

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The impact of globalization and the ubiquitous presence of the Internet have made new markets more accessible than ever before. For many businesses, physical distance and geographical borders become less and less of a challenge for trade, while linguistic and cultural barriers remain. Whether dealing with customers or partners, it’s important to get your message […]

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It can sometimes feel like the fields of SEO and digital marketing are built on shifting sands. The fast pace of change is one of the things that makes this such an exciting area but it can also be a challenge for businesses looking to stay ahead of the curve. A recent survey found that content marketing […]

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Whether your favourite buzz phrase de jour is Web 2.0 or the Internet of Things, there’s little doubt that APIs are driving a revolution in the way we interact with the Internet and an increasingly connected world. An API or application programming interface is the set of programming instructions and protocols that allows one piece […]

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The Internet has opened up a host of opportunities for businesses of all sizes to reach new people and target international markets. Your website serves as your virtual shop window and theoretically it can be reached by anyone with an Internet connection, wherever they are in the world. In practice, you’re going to have to […]

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Companies of all sizes have bought into the idea that social media can be beneficial for their businesses. Whether image marketing on Pinterest, engaging customers on Facebook or even posting vacancies on Twitter, social media sites provide a new way to communicate. LinkedIn is often overlooked but, as the world’s leading business-oriented social media platform, […]

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There was a time when the only thing a company had to decide about its digital media strategy was whether to bother launching a website. These days, of course, a corporate website is the bare minimum for most businesses. The digital landscape is changing fast, and there are now many different ways to engage potential […]

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Today, there are many different ways to communicate via Smartphone. At first glance, e-mail might seem to have lost its significance since the rise of social networking and messaging apps such as WhatsApp and Line. However, e-mail is still very much an effective and popular tool, especially from a marketing perspective. In fact, e-mail marketing […]

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Building links is a crucial part of any SEO strategy. Good quality links to your site serve as a guide to the search engines as they decide where you should rank. They essentially add value by showing that others have found something engaging, useful or otherwise worth linking to. Quality counts more than mere quantity, […]

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Google Voice Search
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Can you hear it? Web search is about to get a whole lot more audible, so make sure you are listening. The rise of voice-activated search is likely to mean big changes in how people search for information online and the kind of results the search engines serve up to them. In this age of […]

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Human beings are social animals. Opposable thumbs certainly helped, but communication and co-operation has seen us ascend to the very top of the evolutionary tree. The rise of social media can be seen as a technologically enhanced extension of that basic desire to communicate. Even when pressed into business use and led into marketing territory, […]

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Mobile search is increasingly becoming the norm, as more users search for the things they need via Smartphones, tablets and other mobile devices. According to the latest report from RKG, more than a quarter of organic and paid search traffic in the second quarter of this year was mobile rather than static. Mobile search is on […]

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With Chitika reporting that half of Google search traffic is shared by the top two results, we know SEO matters. However, in this age of frequent search engine algorithm changes, finding the right balance has become a fine art. This is just as true for foreign-language SEO as it is for English-language campaigns. While adding […]

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If you love social media, you’re in good company. Web users around the world have embraced social media as a way to connect and share. Integrating social media into your digital marketing strategy is a wise move in any market. For most global companies, a presence on major networks such as Facebook and Twitter has […]

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Adapting your website for a global audience is a relatively easy way to reach huge numbers of new customers. The internet has seen rapid growth in recent years – mainly in non-English speaking countries. The numbers of Chinese, Brazilian and Russian users are soaring, but businesses have been slow to tap into the growing demand. […]

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