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Articles by Dan Lok

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It’s sad, but true. Most internet entrepreneurs are struggling with poor response, and have no idea how to go about increasing the effectiveness of their marketing beyond increasing the size of their advertising budget. This foolishness never ends. The truth is, most internet marketers don’t have a problem getting traffic. They have problems converting browsers […]

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“I’ve tried it all Dan. But after sending traffic to it (his sales copy), my response rates are still poor!” one of my mentoring clients told me on the phone. “You’ve tried it ALL?” I asked. “Yes.” “And what do you mean by that?” “From using proven swipe files for my headlines, using powerful benefit […]

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Everybody’s talking about web 2.0 or how to use new traffic strategies to drive more people-rather, buyers to your web sites. And today, I’m going to show you a very powerful to do just that, without spending a dime (well, maybe a few dollars).

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Do you know 80% of most Internet businesses could grow and make tons of profits each year if they follow only 3 simple, easy to implement and free traffic strategies? Yes, free, but you will never look down upon it when you begin using it in your businesses from now on. You see, many people […]

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Book publishing, information publishing, however it’s called. It can create a wealth of fortune for you. However, what most people understand about publishing means they have to do something big. They have to be really knowledgeable about the subject they want to publish. They had to be real good with writing. But when does writing […]

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“I rarely encourage clients to sell via one-step, because leads; people who’ve raised their hands can have so much value worked well over time.” – Dan Kennedy. There’s an absolute wealth of marketing wisdom in Dan’s statement. It’s impossible to do justice to all of it in this short space. So lets get into it […]

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Deciding exactly how you’ll market your next product, business, or campaign is one of the most important questions you can ask your self. And I do hope you even bother to ask. The correct answer will decide your success or failure. Should you go for the sale in one step of marketing magic? Or should […]

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If you’re brand new to doing business on the internet, then you have an excuse for not knowing the sheer power of information marketing. If done right… it’ll make you as much as your heart desires. Among other things, information marketing is scalable. What does that mean? Here… say you have a pay-per-click campaign going […]

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You’ve done everything right to grab targeted visitors to your website. Finally! You sit there basking in the glow of satisfaction when you check out your web logs. Your eyes roll to the back of your head… you’re not thinking lots of traffic. You’re thinking hordes of it with plastic in hand. And you can’t […]

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Almost 10 years ago, futurist author John Naisbitt wrote about the social effects of the internet in his book, High-Tech/High-Touch. Here’s an excerpt from a synopsis that described the author’s observations… “… on the effects of technology in reshaping society, the book brings together a mountain of evidence implicating technology in relentlessly accelerating our lives […]

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Not all landing pages are created equal. How well they convert rests solely on how well you engineer them. Lets discuss thought, design, engineering, and how they make a difference. Smarter landing pages are ‘human friendly.’ They’re based on what is known about people and what people like and don’t like. And that knowledge isn’t […]

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Many consider affiliate marketing as the easiest and fastest way to earn money online. But don’t be fooled if you think there’s no work involved. You CAN earn a 6 figure income through affiliate marketing. But you need to be smart, take action, and most of all you need to make your business unique. Today […]

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Once you’re online business website is live, generating targeted traffic is your next hurdle. But to maximize your online success you need to go beyond traffic generation. You need to focus on web site conversion. Many online marketers spend lots of time and money on traffic generation. And they fail to pay attention to website […]

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I’m always amazed when I come across a sales letter, usually online, and there are NO testimonials. They’re powerful response and conversion boosters and are so easy to implement. You’re only hurting your own marketing efforts, and leaving cash on the table, if you’re not using them. If you have them, .make sure you’re using […]

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One great thing about copywriting is it’s a never-ending discovery. There’s literally no end to your copywriting education. That sentiment has been echoed by all the great copywriters through the years. And quite often an experienced writer will re-discover things learned before. Exposure, practicing, writing and learning are the only ways you’ll make the science […]

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