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Articles by Debbie Everson

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A typical Ecommerce website contains a few hundred pages. An Ecommerce giant like Amazon contains thousands of products and millions of web pages. Optimizing a website like Amazon is not tough; it just requires a strong SEO strategy. Optimizing an Ecommerce site is slightly different from optimizing a static website. You need to plan and […]

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Many webmasters complain about their website not ranking well in the SERPs. What they fail to realize is that their website is not search engine friendly. An SEO friendly website contains more than keyword filled Meta tags and content. A website must be created and designed keeping the visitors in mind. Search engines can get […]

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There are two ways of selecting a domain name. You can choose the domain name first and use it as your organization name or vice versa. Most of the old organizations prefer to retain their brand name in their URL. Many startup organizations select their URL first and then name their organization. This is because […]

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Having a single website allows you to showcase all your services in one place. Imagine having multiple websites, each of which focus on a different service altogether. A single e-commerce website is likely to contain hundreds of pages which describe each product in detail. Having multiple micro websites would allow you to categorize the products […]

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An online retail store contains products from various or niche manufacturers. A retail website can sell anything from toys, books, furniture, bags or perfumes. The best example of a retail website is Amazon, which lets you purchase almost anything under the sun. In order to generate leads, you need to drive quality traffic to the […]

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Web analytics is a valuable tool for website performance monitoring and measurement. Website owners and administrators prefer to use Google Analytics, in particular, because of its easy-to-use features that simplify website tracking, analysis, reporting, and corrective activities. Google Analytics has a user-friendly graphical user interface (GUI) that makes it popular among expert and non-expert website […]

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When a website is finally getting respectable traffic, enjoying a decent page rank (PR), and already at the first pages of search engine results, is it time to break out the champagne in celebration? The shrewd website owner knows this is just halfway through the journey to a successful income-generating website. The end-goal is still […]

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RSS or Really Simple Syndication is used to distribute news and content to websites and visitors. RSS Feeds are available in a light weight xml format and can be generated for a blog or a static website. RSS Feeds are chiefly used to syndicate content such as announcements, new articles, news updates, videos and job […]

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Search engine optimization consists mainly of on page activity and off page optimization. Building backlinks is a part of off page optimization strategy. High quality backlinks have the potential to increase a websites ranking in the SERPs. Backlinks are considered valuable when they:

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It is every blogger’s dream: to be read by as many people as possible. But it’s not as simple as it sounds. Several things have to fall into place to capture that wide audience. First is to get the word out that your blog exists, second is to hold visitors’ interest in what they are […]

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If, after some time of tweeting regularly, you find that hanging out at Twitter no longer carries with it the same excitement as before, then this is no cause for worry. Your experience with this immensely popular micro-blogging site may be at a plateau, but this does not mean there is nothing more you can […]

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The world’s biggest online video-sharing service, YouTube, is the perfect place for marketing campaigns to shine, if only marketers know how to grab the spotlight. The community is diverse, and its population huge. YouTube marketing can increase sales and widen brand coverage by using this innovative platform to connect and capture existing and potential customers. […]

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One interesting venue of email marketing already in existence, yet may be unknown to many, comes from an unexpected direction: photography. High-quality photography has always been associated with full-scale ad campaigns, found traditionally in billboards, posters, newspapers, and glossy magazines. But with the rise of the Internet as a powerful medium of marketing, even photography […]

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2009 saw a lot of exciting changes and additions to the world of online marketing and search engine optimization. Some important events that took place were the launch of BING, announcement of Google Caffeine, the merger of Yahoo and Microsoft search. 2010 will see real time web emerging which will become more popular than the […]

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Google launched Sidewiki on 23rd Sep 2009 as a part of its toolbar. Google Sidewiki appears as a sidebar in the browser and allows visitors to comment on any webpage. Its main aim was to collect useful information on any webpage from people around the world and therefore lead to better user experience. For example, […]

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