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Articles by Derek Fredrickson

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You are probably thinking… “What?!” Wondering why I would say people who opt out of your list is a good thing? Read on… People lose interest. When someone joined your list they were excited and motivated to find out more about you and what you had to offer. It’s very difficult to sustain that level […]

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At this time each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all the new ideas and bright shiny objects out there to pull our attention away from the […]

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I get asked all the time – how do I get my site to the top ranking on Google? If there was an easy and quick solution – we’d all be doing it – and we’d all be at the top page of Google. But, it doesn’t work that way. It takes knowing what works […]

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Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter. I would definitely […]

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In case you haven’t noticed, there’s a new kid on the social media block. And our friendly online giant, Google, brings it to us. I’ve had a lot of questions about Google+ ranging from how to use it to is it worth paying attention to. Many people out there are calling it the “Facebook Killer”, […]

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