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About Gail Gardner

Gail Gardner provides small business marketing strategy at GrowMap.com. Follow her on Twitter and LinkedIn.

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Website hacks were up 32 percent in 2016 compared to 2015. That means hackers are getting more sophisticated, and business owners have to be even more diligent than they’ve been thus far. Not Worried About Being Hacked? You Should Be If you think being a small website means you’re immune to attacks just because you […]

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The business-to-business (B2B) sales process is not a one-size-fits-all proposition. The usual comparisons between B2B and business-to-consumer (B2C) neglect the obvious fact that the target business size greatly affects the selling process. Selling to a very small business is very similar to B2C because the decision-maker is most often only one person. He or she […]

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Did you give enough thought to where your business is hosted? Choosing poorly can result in painful outages and costs that go far beyond just downtime and what most people ever consider. In How Much Does Downtime Really Cost Your Business, Rose Computer Technology, Inc. points out that a hosting outage can result in: Business disruption […]

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Too many employees have unnecessary access to high-level data; that is the conclusion drawn by Charles S. Clark in Two-Thirds of Federal IT Managers Fear a Security Breach from Colleagues. (It seems we should have learned this from the Edward Snowden leaks, but apparently not.) According to sources quoted by Clark: “As many as 63 […]

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What could be more important to increasing sales and growing a business than satisfied customers — especially when those customers have the ability to broadcast their feelings to the world instantly? Ignoring them at a time when many of them have already grown huge audiences would be perilous. Yet, in Developing a Customer First Technology […]

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Disappearing jobs have resulted in a huge shift to full- and part-time freelancing. The new Due.com Guide to Freelancing states, “There are approximately 53 million freelancers in the U.S. contributing $715 billion in earnings to the national economy.” Freelancers make up 34 percent of the national workforce. According to the San Francisco Chronicle, “Freelance work […]

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Apple and Rackspace have both had their data centers hit with disasters in the past month. A chemical spill at one Apple location and a fire at another are not the types of disasters most businesses think of when we talk about business continuity and disaster recovery plans. Outages can be extremely costly, sometimes even […]

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“Disaster” is a word that no business on this planet likes to hear, especially when the word refers to events that directly result in losses of assets and revenue. Both tangible and intangible assets — like data and physical infrastructure – are the lifeblood of enterprises. If something were to happen to the IT infrastructure […]

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The days of consumers sitting through boring ads are over. Who hasn’t fast-forwarded through the ads? When YouTube allowed viewers to skip ads, advertisers stepped up their game. They had to figure out how to make their ads so engaging viewers would choose to watch them. Now publishers can apply what they’ve learned to increase […]

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While many realize that India is the second largest English speaking country and China’s eCommerce is taking off due to the recent IPO of Alibaba, making the most of these opportunities requires awareness of cultural differences. Use these tips to sell abroad, find a manufacturer, or develop an emerging market. China is in the news, […]

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Expanding internationally can result in communications challenges the average small business is not prepared to meet. Few have translators on staff or the resources to learn additional languages. Have you ever wondered how the United Nations speakers are automatically translated so that all attendees can understand what is going on? I have, and here’s the […]

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Mobile responsive seems like such a simple concept. It isn’t. Mobile friendly, mobile ready, mobile optimized, mobile responsive are each different. While your site must be usable on mobile devices, how you make that happen requires understanding how they differ. There is a huge debate still going on in the development world regarding whether mobile […]

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Are you good at creating landing pages from scratch? Getting conversions requires creating custom landing pages. They are the difference between businesses that are able to get online marketing working for them and those that aren’t. Today you do not have to create landing pages the hard way. Many e-mail marketing providers and marketing solutions […]

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