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About Hector Cisneros

Hector Cisneros is the president and COO for W Squared Media Group LLC. A digital Marketing Agency in the N.E. Florida Area. He is also the co-host of the BlogTalkRadio Show Working The Web To Win. W Squared Media also does Business as Working The Web To Win online and in Florida.

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Selling products and services online is a multi-billion-dollar industry. In fact, it’s a 427-billion-dollar industry in the US alone. Worldwide 1.61 billion people purchased goods and services online. However, many seasoned businesses are struggling to find significant returns on their eCommerce investments. An article in BIG Commerce states that many retailers are struggling to capitalize on their digital sales channels. […]

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Everyone knows that Google is the king of search engines and that Google has dozens of Internet properties and applications. But did you know that Google is also big into all kinds of hardware? Google is into creating some of the top hardware tech on the planet, and it’s looking to become a dominant player […]

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In 2012 when my business partner Carl proposed we create an Internet radio show to improve website ranking and traffic, I told him I though it wasn’t a good idea.  In fact, I was opposed to the effort altogether. Reluctantly, I went along and before we knew it, our fledgling Blog Talk Radio show went from zero […]

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As the old saying goes: The only sure things in life are death and taxes. Well, I’m here to add a new one to this list: tax scams. Every year starting around January the scam artists ratchet up their scam machines and start grilling the elderly, desperate and greedy who are naive enough to believe […]

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If you’re a Facebook newbie or have been using it for a while, but have yet to delve into its rules and multitude of functions, then you’re starting off by reading the right article. On the other hand, if you have been doing your homework, but are still not getting the kind of result you […]

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I majored in science major in college so, naturally, I like to think the world has order. It follows a set of rules that work within a set of parameters. I believe marketing also follows a set of rules. In physics, we talk about the Laws of nature (some of which you may have heard of). For […]

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Have you ever wondered why all the media outlets ask you to follow them on Facebook?  Are you curious about how useful Facebook is as a marketing tool?  Are you wondering why you only have 115 new fans after a full year’s worth of work?  What happened?  Are you providing the wrong content?  Are you […]

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It never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least effort most gained.” Actually, the only time that the “least effort could produce the most gained is if more effort was misplaced.  There are hundreds of these […]

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Image courtesy of (renjith krishnan) / FreeDigitalPhotos.net
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Modern life comes with an ever widening set of connections, growing in complexity and diversity every day.  With each new type of connection comes the potential for hacking. Every new Internet of things (IoT) device comes with the potential for loss of privacy. With each new type of counter-surveillance comes the potential for abuse from the government and […]

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Google has gone crazy — again. Every year Google, spins its secrete algorithm roulette wheel to see what it wants to emphasize. This year is no different. Now Google is changing the game in a big way. Google is making core changes to how it searches pages and lists SERPs (search engine results pages). It has changed […]

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Photo Credit: Stuart Miles via freedigitalphotos.net
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Large corporations often make mistakes, sometimes by accident and sometimes on purpose. The closer the company is to being a monopoly, the greater the chance they will step on our toes. This week’s article will delve into recent real world examples of giant companies stepping on customers’ toes. We will name names and tell it like it […]

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Photo Credit: Stuart Miles via freedigitalphotos.net
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Have you ever wondered why big companies make crazy marketing moves that annoy their target market? Why do they act like giants walking through a garden accidently stepping on ants (the consumers) when they know their target market lives there in the first place? This article is all about how giant companies can’t seem to leave well enough alone […]

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Are you in charge of your company’s social media marketing program? Where do you start? Where will I find content to post and when should I post It? How will I find time to research and share useful content? How will I measure my success? I’m already in charge of several other programs, how will I manage the […]

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Have you ever noticed every professional sales person you know is on LinkedIn?  Why is it that they spend a considerable amount of time every week messaging prospects and growing their connections?  Is your LinkedIn network less than 500 connections? Do you want to take full advantage of LinkedIn features so that you make more […]

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marketing
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One of life’s great mysteries: why some people are extremely successful with their marketing and others are not. They seem to be able to put great ads together quickly. They can develop and launch a website in less than a few weeks. Better still, their return on their marketing investment is much higher than the […]

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