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About Hector Cisneros

Hector Cisneros is the president and COO for W Squared Media Group LLC. A digital Marketing Agency in the N.E. Florida Area. He is also the co-host of the BlogTalkRadio Show Working The Web To Win. W Squared Media also does Business as Working The Web To Win online and in Florida.

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Every year since the invention of malware, cyber-attacks have escalated. This is especially true during the holiday season. Every October, the U.S. government commemorates National Cyber Security Awareness Month, guided by the U.S. Department of Homeland Security and the National Cyber Security Alliance. My question is why don’t they declare the whole fourth quarter National Cyber Security Awareness […]

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It’s almost the 200th anniversary of the classic horror story Frankenstein, by Mary Shelley. So, what’s this got to do with marketing? Lately, there have been a slew of news stories about how advertising and newsfeeds have gone awry doing everything from favoring a political candidate, and allowing hostile foreign governments to influence elections, to allowing […]

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If you ask about the cost of doing SEO work, most businesses will tell you that outsourcing your SEO work is costly and time-consuming. You don’t normally hear people say, “yeah, it’s easy to do, and I use these free tools.” But what if I told you Google provides a number of software tools to […]

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For more than a decade, hackers and cyber-criminals have been increasingly wreaking havoc on business, government and the general public. Cyber-crime has increased 100-fold in the last decade. Now it’s time to counterattack. But how, you ask? By what means do we have to counter this ever-growing menace? The fact is, we always could stop […]

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Millions of new products and services are launched for sale on the Internet every year. Some become profit makers for their respective companies. A few become big profit makers, and a very small percentage become mega-hits generating millions of dollars in profit. What are the elements that produce mega-hit sales? How is it that many […]

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Today’s world is a mixture of profound opportunity and unprecedented threats. The dangers come our way because we have created the Internet, a worldwide communications network that provides instant access to people and computers. But this same wonderful tool comes with a very scary dark side. This same doorway that gives us access to a […]

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For years we have been writing about the threat of hackers and their attacks on our institutions. Today the threat level has now evolved into an ongoing curse because the latest hack on Equifax will have long-lasting negative effects on millions of Americans for many years to come. In the past, we have written how […]

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Selling products and services online is a multi-billion-dollar industry. In fact, it’s a 427-billion-dollar industry in the US alone. Worldwide 1.61 billion people purchased goods and services online. However, many seasoned businesses are struggling to find significant returns on their eCommerce investments. An article in BIG Commerce states that many retailers are struggling to capitalize on their digital sales channels. […]

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Everyone knows that Google is the king of search engines and that Google has dozens of Internet properties and applications. But did you know that Google is also big into all kinds of hardware? Google is into creating some of the top hardware tech on the planet, and it’s looking to become a dominant player […]

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In 2012 when my business partner Carl proposed we create an Internet radio show to improve website ranking and traffic, I told him I though it wasn’t a good idea.  In fact, I was opposed to the effort altogether. Reluctantly, I went along and before we knew it, our fledgling Blog Talk Radio show went from zero […]

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As the old saying goes: The only sure things in life are death and taxes. Well, I’m here to add a new one to this list: tax scams. Every year starting around January the scam artists ratchet up their scam machines and start grilling the elderly, desperate and greedy who are naive enough to believe […]

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If you’re a Facebook newbie or have been using it for a while, but have yet to delve into its rules and multitude of functions, then you’re starting off by reading the right article. On the other hand, if you have been doing your homework, but are still not getting the kind of result you […]

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I majored in science major in college so, naturally, I like to think the world has order. It follows a set of rules that work within a set of parameters. I believe marketing also follows a set of rules. In physics, we talk about the Laws of nature (some of which you may have heard of). For […]

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Have you ever wondered why all the media outlets ask you to follow them on Facebook?  Are you curious about how useful Facebook is as a marketing tool?  Are you wondering why you only have 115 new fans after a full year’s worth of work?  What happened?  Are you providing the wrong content?  Are you […]

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It never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least effort most gained.” Actually, the only time that the “least effort could produce the most gained is if more effort was misplaced.  There are hundreds of these […]

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