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About Hector Cisneros

Hector Cisneros is the president and COO for W Squared Media Group LLC. A digital Marketing Agency in the N.E. Florida Area. He is also the co-host of the BlogTalkRadio Show Working The Web To Win. W Squared Media also does Business as Working The Web To Win online and in Florida.

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Modern life comes with an ever widening set of connections, growing in complexity and diversity every day.  With each new type of connection comes the potential for hacking. Every new Internet of things (IoT) device comes with the potential for loss of privacy. With each new type of counter-surveillance comes the potential for abuse from the government and […]

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Google has gone crazy — again. Every year Google, spins its secrete algorithm roulette wheel to see what it wants to emphasize. This year is no different. Now Google is changing the game in a big way. Google is making core changes to how it searches pages and lists SERPs (search engine results pages). It has changed […]

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Large corporations often make mistakes, sometimes by accident and sometimes on purpose. The closer the company is to being a monopoly, the greater the chance they will step on our toes. This week’s article will delve into recent real world examples of giant companies stepping on customers’ toes. We will name names and tell it like it […]

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Have you ever wondered why big companies make crazy marketing moves that annoy their target market? Why do they act like giants walking through a garden accidently stepping on ants (the consumers) when they know their target market lives there in the first place? This article is all about how giant companies can’t seem to leave well enough alone […]

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Are you in charge of your company’s social media marketing program? Where do you start? Where will I find content to post and when should I post It? How will I find time to research and share useful content? How will I measure my success? I’m already in charge of several other programs, how will I manage the […]

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Have you ever noticed every professional sales person you know is on LinkedIn?  Why is it that they spend a considerable amount of time every week messaging prospects and growing their connections?  Is your LinkedIn network less than 500 connections? Do you want to take full advantage of LinkedIn features so that you make more […]

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One of life’s great mysteries: why some people are extremely successful with their marketing and others are not. They seem to be able to put great ads together quickly. They can develop and launch a website in less than a few weeks. Better still, their return on their marketing investment is much higher than the […]

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Are you a lover of the latest technologies that spring up each year? Are you one of those early adopters of leading edge techie people who take advantage of new technologies to stay ahead of the competition or do you love new tech just because it’s cool? Every year there are advances in technology. This […]

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Buying advertising is no easy task for new business owners. Most newbies ready to buy their first advertisement call the local newspapers, radio and TV stations along with several coupon and website vendors to see what they have to offer. Unfortunately, if you have never purchased advertising before and you’re hoping the advertisers will help you figure out exactly […]

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I, since the early 1980s, have been actively networking in a number of organizations. My experience, tells me that most people get out of social networking what they put into it. People often come up to me after a speaking engagement and ask, what is the magic formula for networking success. How can they become successful as […]

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Social media sites are the fastest evolving media in the world. In less than a dozen years, it has gone from relative obscurity to Internet dominance. Today, any business that ignores social media does so at its own peril.  Social networking and Social media have become integral to Internet marketing, business and social communications. Most importantly, it […]

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Just what is the relationship is between face to face networking (aka word of mouth marketing) and social media marketing? Have you noticed all the similarities between these seemingly very different marketing venues? I mean, come on, with word of mouth you’re having a one to one meeting at a coffee shop and with social networking you’re posting current […]

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From large companies like Wal-Mart, Target and Best Buy, to small businesses, millions are selling on the Web. The large retailers hold the advantage over the small mom and pop players, however. So just how do you compete with these mega corporations? What can you do to stay in the game? How can you get found and then […]

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Does the unswerving popularity of free Smartphone apps also make you vulnerable? Right now there are approximately four million apps combined that are available in the top four app stores. Are these apps being checked before being released to the public? Are we vulnerable as users by downloading free apps on our smart phones? Could we be […]

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Windows 10 has finally arrived. We all know that Windows 8 was a bust. Its ill conceived design, cost Microsoft in a big way. Windows 8 was so bad that Microsoft had to re-release Windows 7 on new PC’s, even after it had withdrawn version 7 from the market.  I am sure that Microsoft even had to back […]

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