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About Hilary Smith

Hilary Smith is an online business journalist and tech enthusiast with a background in business communications. In addition to writing about how business communications today are changing, her writing also covers social media marketing, globalization and technology. 

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Traditional advertising is diminishing quickly, while inbound marketing has more than just a foot in the door. Companies are noticing they can find better leads, sell to target audiences, and have customers come to them using new software that integrates systems more efficiently. New technology is only going to help companies improve their numbers, and […]

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Image courtesy of (Ambro) / FreeDigitalPhotos.net
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If you business owners in 1995 — an arbitrary year — what the future held for business communications, their answer likely would have included a telephone, a fax machine and the postal service. Now that nearly 20 years have passed, it’s usually pretty difficult to find a company that still uses a fax machine, and […]

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