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About Ivana Katz

Ivana Katz makes it easy for you to get your business on the Internet. If you're looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan or connect with Ivana on Facebook.

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Running a business takes a lot of time, effort and money, especially if you are a sole trader or own a small business.  The great news is there are many online tools available to make your life a lot easier.  They help you automate your business and give you the ability to do things you […]

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If you are part of the online world, you would have heard a lot of talk about Google’s algorithm changes called Penguin and Panda and, as a result, may have made changes to your website or those of your clients.  However, if you are a small business owner, such as a carpet cleaner, hairdresser or […]

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Much has been written about how to use social media to get the most out of it for your business, yet it seems many people still do not understand what social media is all about. There are many definitions of what social media is — my favorites include: SEO Zodiac’s description, which says “social media […]

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If your website is not bringing you what you want, be it new leads, customers or purchases, chances are you are not keeping up with the latest marketing techniques. It’s time to wake up! And yes I know it’s easy to blame your website designer, SEO company or your marketing consultant for not delivering everything […]

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Whether you are creating your first website or have one that is not working as well as you hoped, it’s time to ensure you have key elements in your website that will not only please your visitors, but search engines as well. One of the biggest mistakes I see website owners make is to create […]

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Getting your website designed can be a frustrating experience, not only for you, but for your designer as well. Having been at both ends of the process, as a designer and a client, I get that the process is not always easy. Here are some problems you may have experienced and solutions on how to […]

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Websites don’t become successful by accident. It takes a lot of hard work and tweaking to come up with a great formula, which will not only entice visitors to come to the website, but also make them want to stay, explore, interact, come back again and again and even make a purchase. Many first time […]

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Google is mostly known for its search capabilities, but did you know there are many other services offered by Google – tools beyond Google Maps, Gmail and YouTube – and most are free? Check out the following excellent products that may help you to run your business more efficiently. 1. Google Gadgets Gadgets are miniature […]

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If you’ve been using social media networks such as Facebook or Twitter for a while, you have, no doubt, come across posts which have made you cringe. Yes I am talking about friends airing their dirty laundry – posting about their relationship break-ups, giving details of their ex’s shortcomings, only to make-up again. Their relationship […]

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Over the past few years, my website has ranked pretty high in for some great keywords but, I’ve noticed recently, my search engine ranks have started slipping. My theory for this occurrence is my articles and posts from a few years ago were seen as out-dated and no longer counted (although I could be wrong […]

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Whether you are creating your first website or wanting to improve an existing one, use this checklist to ensure the success of your business online. 1. Domain Name Register a domain name that has keywords related to your business. Even if your business name is John Smith & Sons, registering a domain name with just […]

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Online video marketing may have become the latest trend for website promotion, but does that mean you should make your own video to promote your products and services? The truth is, many say you shouldn’t do it unless you have bought the latest video camera, professional lighting, top-quality microphone, blue screen, video editing software and […]

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When I meet clients to discuss their website requirements, after a while, I am often met with a glazed look. This is usually a sign they have reached information overload and can’t take in any more. And I don’t blame them. Getting online can be overwhelming, especially if you are just starting out in business. […]

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I am sitting in front of my laptop trying to decide if I should: • Write an article and submit it to article directories. • Record a video and upload it to video sites. • Post useful information in forums to build links. • Jump onto Facebook and share some interesting information. • Tweet the […]

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So you’ve created a Facebook page for your business because your friend told you everyone was doing it and you didn’t want to be left behind. You’ve uploaded the ‘big picture,’ the profile picture and have made a couple of posts. Now you are waiting for people to start ‘liking’ and interacting on your page. […]

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