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About Jay Praitchard

Jay Pritchard is a social media strategist and frequently studies the rise of micro influencer marketing. Twitter is his favorite network for fun and Pinterest is his favorite for revenue. Follow Jay to keep up with the latest breaking news in the world of social media and sponsored mentions.

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A great way to help build your brand is with influencer marketing. Finding an already successful influencer to partner with and promote each other can provide a boost for both of you. Influencer marketing techniques have been taking off in recent years and are becoming a force to be reckoned with in social marketing. A […]

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Businesses and marketers have been checking out Twitter Moments, a new tool to ensure their message is relayed to their target audiences. Twitter Moments allows you not only tell any story, but a clear and engaging one. The tool allows products and services to sift through irrelevant tweets and prioritize the ones that actually matter, […]

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