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Articles by Jeffrey Smith

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The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking. This SEO tip works by pushing a competitor off the first page, broadening your websites keyword funnel and thereby doubling traffic and conversions. Two Results are Better than One I read somewhere […]

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In SEO for Large Websites Part I & Part II, we discussed the importance of starting with a goal in mind and tying it to competitive keyword thresholds, an overview on keyword research & selection, the value of establishing preferred landing pages and the last topic covered was how to reinforce keyword categories using an […]

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Despite our best predictions with SEO, you can never pin-point with accuracy which keywords from a title tag, meta description or combined occurrence of a keyword on a page search engines will use to return a relevant query. This is why it is imperative to promote as many relevant shingles as possible for returning a […]

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In our first blog post of this 3 part series named SEO for Large Websites Part I, we touched on the importance of defining ranking objectives (from the onset) to allow the theme to resonate with continuity and planting the seeds of relevance that will eventually becomes pillars of stability for eventual rankings.Now, in Part […]

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As your website grows, your grasp and understanding of SEO should also. The tendency for search engines is, the more content you have, the more keywords and topicality can overlap which may leave search engine algorithms in a quandary attempting to parse and identify which pages have priority over others. Although phrase based indexing and […]

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In case you are searching for SEO alternatives for the rel=”nofollow” tag to sculpt page rank, at the end of this post there are links and suggestions for an old school work around. But first, an overview of Page Rank Sculpting…Page Rank Sculpting Overview: Over time the links you use as anchors become prominent as […]

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This post questions the notion about secret search engine optimization methods and SEO secrets. Are there SEO secrets or is SEO just a process of layering the fundamentals to produce the appropriate reactions? If you came here to find a list with an illustrated “it’s as easy as 1-2-3 checklist”, then it is time to […]

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On page SEO essentially represents the root of relevance when it comes to search engine optimization and is where the staging grounds of shingle analysis and contextual relevance are optimized. After the on page SEO is done, then after getting crawled and indexed you can get the feedback and popularity mechanism of off page links […]

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Obviously the obsession for most is off page SEO (building or getting links from other websites)…Well, I have a little secret for you, authority trumps it all. An authority site can rank using less backlinks, pages or keywords that any other type of website; so, doesn’t this indicate where you should apply your focus? With […]

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Search engine optimization also known by the acronym SEO is comprised of multiple facets. SEO is not a linear process, but rather a holistic evolution involving intricate layers, steps and cumulative stages which  are equally as delicate as they are demanding to perfect. However, there are fundamental SEO guidelines one can use to incorporate granular […]

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Today, (with slight hesitation in fear of giving away too much) I am electing to share an effective SEO method which incorporates the use of sitemaps, subdomains and site architecture. As a result, you will have the capacity to develop robust websites with colossal proportions using a coherent site and link architecture to virtually zero […]

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Business is all about exposure, value and availability which is the premise of SEO. When the need arises for consumers to find a product or service like your own, it is advantageous to create the path of least resistance when it comes to exposure and visibility of your unique selling proposition vs. your competitions. In […]

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Are your search engine rankings depending too much on one page (like your homepage) or one sub folder of your website? If so, here are a few tips to spread the link flow around to hedge your SEO efforts. Chances are, unless you are employing a tiered SEO strategy that you are overly dependent on […]

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Today’s topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Chronology and relevance reside at the core of search engine optimization and frankly, a website that has remained dormant […]

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When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy ‘s Law, anything that can go wrong will, particularly when migrating a website, making changes to a template or giving your site a new sub folder or segment. One […]

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