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About Jennifer Horowitz

Jennifer Horowitz is Director of Marketing for EcomBuffet.com. With over 13 years in the industry, Jennifer has amassed much knowledge and experience and has much to say about all things SEO, marketing, copywriting & social media. Jennifer says "My focus is always on results based marketing. It's not about reports and rankings, it's about results. It's about business growth. My job is to uncover areas of new growth for clients. My job is also to educate site owners that want to be proactive in their marketing efforts. I focus on the details and the data - that is where the success lies!"

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After much debate about Google+ and whether it is worthwhile or not, more and more people are accepting it and jumping on board. There are some definite SEO advantages to having a Google+ profile. In order to enjoy the benefits, you need to ensure you have it properly set up. Let’s take a look at […]

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There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings. So much of it is contradictory and confusing. I wanted to spend a little bit of time talking about the secrets of top rankings. So, let’s jump right in with the secrets to SEO success…. […]

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Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog. You see, just because I […]

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With so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future. Don’t get me wrong, there will be a learning curve – we […]

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There is no escaping the reality of the economy. These are not good times for most people. Many individuals and businesses are suffering. However, in spite of that, many online businesses are still doing well. Online shopping was up over shopping in traditional retail stores (Cyber Monday was up 15% over the previous year). People […]

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There is a lot of talk about the “death of SEO” and “the death of ranking reports” lately. It all stems from some sessions at PubCon in Las Vegas. Remember we all want to get our message out there and have our voices heard and one way to do that is to make a dramatic […]

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When it comes to setting up your Blog, there are many options and it’s enough to drive you crazy. Here is some information for each option… Blogger Versus WordPress WordPress offers a lot more customization and has more marketing and SEO power. Some people think since Google owns Blogger it gives you a boost – […]

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I am often asked if small businesses have a chance at competing in the search engines and the answer is a resounding YES. It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done […]

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Recently people have been asking for tips and “Do’s and Don’ts” for website design and content. Whether you are building a new site or redesigning a current site, here is a collection of tips that you’d be wise to follow:

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I’ve already written about why it’s important to write articles, and it seems a lot of you agree because I keep getting emails saying that you want to write articles but don’t know what to write about. It can be hard to decide what to write about, especially if you are trying to write a […]

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There are so many articles out there on SEO and so many conflicting opinions. Some of those opinions are people just spouting off without any solid evidence to back it up and others are based on tests and experiments done by the author. It can be really confusing for someone trying to understand SEO. Who […]

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Testing is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of your site pages. Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and […]

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There is always a lot of talk on SEO Forums about penalties. Recently there was some discussion about 3 specific Google penalties: The “-30 penalty” The “-950 penalty” Index Exclusion There has been a lot of debate about whether the drop of a website’s rank by 30 or 950 spots in Google is really a […]

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As more websites compete for valuable search engine “real estate,” Search Engine Optimization is becoming much more complex. And *keyword selection* remains one of the most important (yet least understood) pieces of the puzzle. “Why keyword selection is so important and how to select the best keywords for your website” To clear up the mystery, […]

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A lot of people think summer is slow and not the time to focus on their websites. So many people are out of town, some businesses slow down. Not to mention we all have concerns about the economy right now. I want to propose a different perspective. 1. People are sticking closer to home because […]

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