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About Jerry Bader

People ask, "What do you do?" You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients' marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to post-production, from music composition to signature sound design. What do we do? We motivate action by speaking to your audience's real needs. We tell your story so your brand, your message, embeds in the minds of your clients. We are MRPwebmedia. And we are corporate storytellers.

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There are many things online businesses can learn from the recent American Presidential election and you don’t have to be an American to appreciate their significance. Presidential elections are exercises in marketing big ideas, and big ideas are the key to marketing success. After all is said and done, the 2012 US Presidential election boiled […]

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Website Engagement Techniques: The Caricature Effect Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first grab people’s attention, it must stop the viewer from going onto the next website, turning the magazine page, or clicking the stop button. In order […]

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Has Facebook shot its business bolt? Facebook was always just an IPO play that exploded on the scene with such force that business felt it just had to get on board, but maybe business leaders with their myopic perspective have just been conned by the biggest marketing boondoggle of all time. Sure the marketing carpetbaggers […]

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MRPwebmedia is pleased to announce that we have been awarded a SIA Summit International Award for the Video Microsite we created for one of our clients. The site can be seen at http://www.mrpwebmedia.com/ads/CallLimiter/. Jerry Bader MRPwebmedia (905) 764-1246 Visit Our Sites http://www.mrpwebmedia.com http://www.136words.com http://www.sonicpersonality.com http://www.cacheclosed.com About MRPwebmedia People ask, “What do you do?” You could […]

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We are inundated with advertising messages from the time we wake to the time we go to bed. Some of these messages are welcomed and some are a source of irritation. The difference between noise and communication boils down to relevance, and relevance is a function of how advertisers deliver three basic ingredients: substance, style, […]

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MRPwebmedia has relaunched a new version of its website jam-packed with new videos and blog entries on how to deliver your marketing message so people will remember you. Visit http://www.mrpwebmedia.com.

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Many years ago I had a professor whose favorite saying was, “It’s the simple things that elude people.” It’s not a new idea of course, but it is an important one, often associated with 14th century English logician William of Ockham. Occam’s razor as it is commonly referred to states that “entities must not be […]

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Well Google has done it again, speeding up searches with Google Instant by two seconds by anticipating what they think you want. Excuse me, but have you ever had a conversation with someone who never let’s you finish your sentence before they start to answer with something that has nothing to do with what you […]

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You’ve got this hot new product that you’re sure will take the market by storm, all you have to do is get the word out, and you know the best way to make the biggest, most memorable impact is with a knock-your-socks-off viral video campaign published on your website and repurposed on YouTube. If for […]

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So Google wants to decide for you what emails are important and what emails aren’t. See MediaPost’s ‘Around the Net’ at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134756. From what I’ve read one of the key filtering factors will be addresses or people it recognizes. It seems the Web has spawned this notion that the only people you should communicate with […]

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Those of us in the video production and marketing communication business have known for some time that the Web is positioned as the perfect platform for video marketing communication. Many companies, especially e-retailers have been slow to act instead focusing their budgets on e-commerce, social networking, and search engine optimizing. But times have changed and […]

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While you were social networking, Facebooking, and Twittering the most influential market demographic has moved on to the new Web. Call it Web 4.0 or whatever you like; the new Web is video-based. And we’re not talking about the homemade efforts you cranked out on your camcorder and laptop; we’re talking professional video. Yes, Martha, […]

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While you were busy Twittering the Internet has evolved into a whole new marketing presentation environment with increased opportunities for those who understand the medium and how to use it to deliver entertaining content, particularly when that content is aimed at selling products, services, or even ideas. The Web, more specifically Web Video content, has […]

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Google’s TV Ad deal with Dish Network may have opened the door to advertisers that may have thought television was beyond their budgets. Late night TV placement has generally been fairly reasonable for accessing local markets but now Google brings major hits like “Mad Men,” “Real Housewives,” and “Rubicon” into play. Read David Goetzi’s post […]

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Two interesting articles crossed my desk this morning, articles that everyone interested in getting the most out of their marketing should read. The first was published in Media Post’s Media Creativity written by Ari Rosenberg, called “The Problem With Online Ad Creative No One Wants To Hear.” Rosenberg states “The Web is overwhelmingly experienced in […]

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