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Articles by Jessica Cox

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A well-written article generates 0 ROI if it doesn’t see the light of day. Hopefully you’ve crafted your article with best practices in mind. It’s focused, informative, and sales-free. Unfortunately writing is only half the battle. Now you have to find a market for your article. Luckily, if you’ve written a good article, there are […]

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After several months of steady blogging and regular newsletters, you may be running short on ideas. When work picks up and you’re running from one project to the next, your readers usually take a backseat. Besides, when your creativity is already stretched to the limit, conjuring up ideas can seem like an impossible task. Unfortunately, […]

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A press release is many things. It is a marketing tool. It’s a way of getting your name out there. It’s a way of getting links to your site if you’re distributing it online. It’s a means of getting your company into newspapers and on news sites. However, most importantly, a press release is news. […]

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Newspapers, both online and print, are inundated with hundreds of press releases every day. With that kind of capacity, you’ve really got to make sure that yours stands out from the pack if you want it to catch the eye of the editors and make it in front of their readership. Don’t start at the […]

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Perhaps you’ve been thinking about getting into article marketing. It can’t be that hard, can it? You just need to write up a few articles about your industry and distribute them to the masses, and the masses will come running to your website because they revere you as an expert now, right? Ahem. If that […]

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