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About Jessica Swanson

Jessica Swanson, founder and president of Shoestring Marketing, has helped thousands of small business owners implement low-cost, high-impact marketing campaigns. Through her popular Shoestring Marketing University classes, products, and programs, Jessica teaches small business owners how to explode their small business profits on a shoestring marketing budget.

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Small business branding and small business identity get confused all of the time. And, even if you’re eyes glaze over with boredom when it comes to marketing vocabulary, this is one area where you might want to know a thing or two. Let’s start by looking at the differences between your small business brand and […]

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Writing and submitting an online press release is a powerful marketing tool for you and your small business. However, you certainly don’t want to invest valuable time writing and distributing your release only to discover that it didn’t bring you any traffic, leads or sales. To ensure your press release writing efforts are not in […]

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In today’s small business environment, it almost goes without saying that the small business owner needs to blog. But, it’s not quite as simple as it may seem. If you feel that you are up on stage blogging your heart out to an empty stadium, don’t despair. Here are 21 quick and easy ways to […]

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Imagine that you’ve taken the giant leap to start a blog to bring more brand awareness and exposure to your small business. You’ve taken all the necessary steps to build your blog platform and now comes the day when you create your very first blog post. You spend hours crafting a post that is educational, […]

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One of the most efficient ways to build a robust email list of interested prospects is to offer them something so mouthwatering and so appealing that they’ll do whatever it takes to get a hold of it. But, here’s the catch. What you’re offering your prospects isn’t going to cost them a dime. It’s what […]

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So, you’ve jumped on the Twitter bandwagon and have embraced the experience wholeheartedly. You’re doing everything that you should be doing, Tweeting out industry tips, quotes and strategies, connecting with targeted followers and spreading the word about your small business. But, there’s one problem. You’re spending hours a day on Twitter. You don’t have time […]

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Imagine that you’ve taken the giant leap to start a blog to bring more brand awareness and exposure to your small business. You’ve taken all the necessary steps to build your blog platform and now comes the day when you make your very first blog post. You spend hours crafting a post that is educational, […]

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Are your prospects doing what you’d like them to be doing? Are they ordering your ebooks, opting into your website or clicking on your links? If not, you’re missing out on one of the top-secret weapons that copywriters have used for years to get their prospects to act accordingly. So, what do master copy-writers do […]

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Once you’ve signed up for a Twitter account, Twitter gives you a few generic backgrounds to use on your Twitter profile page. Unfortunately, using the default Twitter background is the best way to “bore” your followers to death. Not to mention that you’re letting an opportunity to brand your small business slip through your fingertips. […]

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Social Media Won’t Fix Your Broken Business. Just seeing the phrase elicits a wide range of emotional responses from today’s small business owner. Probably the most common emotion is that social media marketing will SAVE your small business. You’ve heard time and time again that Twitter, Facebook and LinkedIn can bring you loads of hot, […]

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Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to Write a Powerful Headline. Whether you are writing a newspaper ad, email message or press release, you must create a powerful headline. Research suggests that your headline is the most […]

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There are literally thousands of internet forums. They are a wonderful place to advertise your business. Best of all, online forums bring free advertising to your business; what is better than free advertising? Online forums are simply a way to exchange ideas and offer information to others. There are two main reasons to participate in […]

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