Site   Web
avatar

About Jill Whalen

Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen. If you learned from this article, be sure to invite your colleagues to sign up for the High Rankings Advisor SEO Newsletter so they can receive similar articles in the future!

Visit My Google+ Profile

avatar

I see so many alleged ‘SEO tactics that just waste time and money without having any positive affect on the website. In many cases, things done in the name of SEO actually hurt websites more than help them. Which is why I write a whole lot about what not to do in SEO. While it’s […]

Read more...
avatar

If you’ve been following me for any length of time, you know that my SEO mantra is to always make your website the best it can be. While it would be great if you only had to worry about making your website great for your users, it’s also important to make it as usable as […]

Read more...
avatar

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. You may have thought that the better Google gets, the less effect technical problems would have on SEO — I know I did. But in fact, […]

Read more...
avatar

When Google first came out with its Panda algorithm, Amit Singhal (Google’s chief engineer, who designed it) provided a list of potential factors that Google looks at to determine the trustworthiness of any website. This was more than two years ago, but many of the sites I review today still show signs of “untrustworthiness” in […]

Read more...
avatar

Nothing and Everything In 2007 I wrote: “My fear, with all the hype about social media marketing, is that people new to search marketing will believe it’s what SEO demands and what SEO is all about. It isn’t. Not by a long shot.” And yet by 2008 I was writing: “If you’re marketing websites, scary […]

Read more...
avatar

I am not a big tool user in general. By that I mean the types of tools that supposedly help you “optimize” your website. There is no perfect page for SEO purposes, so in my opinion any tool that claims to give you information such as how many words you need here or there is […]

Read more...
avatar

The phrase “content marketing” seems to be the latest buzzword in online marketing circles. Every SEO consultant and agency is talking about it and writing about it. The SMX West Conference being held this week in San Jose even has a whole day devoted to learning about content marketing. While it’s new to many, content […]

Read more...
avatar

With the introduction of the Panda filter by Google (originally dubbed “Farmer”) in February 2011, one commonality of sites that were hit was what I called merry-go-round sites. Here’s how I described it at the time: You get to a page that uses the keywords you typed into Google, only to find that you need […]

Read more...
avatar

In my 18 SEO Killers article from the end of last year, I mentioned footer links as a potential SEO problem. I know this confused many people because I didn’t explain what I meant by them. I didn’t mean that it’s bad to have any links in the footer of your website. But there are […]

Read more...
avatar

As part of my SEO for 2013 and beyond series, I promised to provide more in-depth information about the “SEO killers” I mentioned last time. Today I’m delving into duplicate content as it relates to SEO. My SEO audits of sites that lost traffic over the past year and a half showed that duplicate content […]

Read more...
avatar

There’s a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO Really (Finally) Dead? When you look at some of the Google organic traffic losses that companies have faced since the very first […]

Read more...
avatar

If you’ve been reading much of what I’ve written over the years, you’ll know that I’m not a fan of using search engine rankings as a measure of success for SEO. Thankfully, we have much better ways to measure SEO success today, thanks to tools like Google Analytics. While presenting an all-day SEO training class […]

Read more...
avatar

In some of my recent reviews of websites that have recently lost Google traffic, I’ve found a common thread: lots of low-quality content pages. But the interesting thing is that this wasn’t the sort of low-quality content created by some scammy SEO in an attempt to boost search engine rankings. This was low-quality content that […]

Read more...
avatar

As you know, I’ve been reviewing tons of websites that have lost Google traffic lately. Most of the reasons that the sites lost favor with Google have been fairly obvious (to me) – especially the sites that have seen steep declines. Most of the reasons include any combination of: * Keyword-stuffed copy anywhere on any […]

Read more...
avatar

Ever since Panda and Penguin (Google’s major changes to how they rank websites in order to fight web spam) have hit, a lot of companies have lost a large percentage of their website visitors. Bewildered by their sudden misfortune, many of these business owners have turned to me to review their websites and their SEO […]

Read more...
css.php