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Articles by John Beaumont

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There are five important fundamentals to consider when you are marketing information products. They are:- 1) You must have a quality product 2) Every successful business is marketing driven. 3) A simple marketing system can increase your sales exponentially 4) It is the back end products which are the real profit makers 5) You must […]

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Tip one: Reveal any drawbacks to your product. Let us start with a negative. Eh? A negative?? Sure. If a part of your product/service could be conceived as having a minor flaw then bring this out. Why? No product or service is 100% perfect and by admitting this you will gain credibility and minimize any […]

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Sub-headers refer to the highlighted text in any document but in a sales copy they are used for two main purposes:- 1. To break up the text 2. To keep re-enforcing the benefits of the product/service. Why do we want to break up the text? For the simple reason that it is much more pleasing […]

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What is an autoresponder? As the name suggests it is an automatic response email which is a very important internet tool. You may have heard many people recommend them to you, but why use an autoresponder? To be honest the question really should be why? But rather how can you not use an autoresponder? In […]

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What is a resource box? Only the most important part of any article you may be writing! That is if you wish to make any money of course. If you are just happy to see your name in print then you can ignore this aspect. Seriously though I’m sure that you are writing articles in […]

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If you have received some visitors to your website how do you get them to return? So you have received some visitors to your brand new website but how do you get them to return? Firstly you should always offer additional value. What do I mean by additional value? One example would be to place […]

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While there are many ways to get your website noticed arguably submitting your website to a search engine is the best. What is the best way to get your website to the attention of the Search Engines? The first thing to beware of are companies that promise automatic submission to hundreds of search engines. For […]

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