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Articles by Jonathan McCulloch

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Email Marketing, although thought by some to be old fashioned, boring and ineffective remains one of the most powerful marketing strategy any small business has to increase its profits. By changing to an email marketing model from selling to site visitors straight “off the page” it is a very easy matter to increase your sales […]

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Email Marketing is one of the quickest and easiest ways for any business to increase conversions and profits. By changing from “selling off the page” to an email marketing model it is easy to increase conversions by 10 times, 16 times or even more. But WHY is… email marketing so profitable… and if it IS […]

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Article marketing, which has fallen a little by the wayside in recent years if you listen to the ‘gurus’, remains, in my opinion, the best, most reliable and most sustainable way to grow long-term streams of traffic to your website. Why article marketing has fallen out of favor, I think, comes down to two things: […]

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While direct response websites are thick on the ground in the online marketing niche, elsewhere they’re almost unknown. And that’s a shame, because it means vast numbers of website owners are losing out on a lot of income. Why? Because direct response websites make more money. Fact. Why? Simply because direct response marketing is more […]

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If you want to improve the open rates of your marketing emails, then what I am about to share with you will come as a surprise — because it seems to contradict what we know to be true about the people we serve. Improving Open Rates For Email Marketing I strongly suspect you’d find it […]

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HTML email marketing is almost irresistibly tempting for anyone seeking to do email advertising because, let’s face it, it looks so cool sending all that wonderfully formatted and professional-looking email doesn’t it? I mean even the ‘little guy’ can look like a ‘player’ with a bit of work. Um, no. The fundamental difficulty with HTML […]

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