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About Joseph Baker

Joseph Baker has worked in the business world for over 10 years, specifically in management. He has led development and management teams, and implemented budget reductions both professionally and as an independent contractor. In addition, he has led strategic planning and systems of implementation for six organizations, both public and private, and worked extensively with small businesses.

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Contrary to what many people believe, cloud computing hasn’t decreased the need for IT skills, it has merely changed the emphasis of these skills from routine maintenance and sourcing of systems and hardware to finding appropriate cloud solutions and managing relationships with providers. In fact, many forward thinking schools that specialize in IT programs have […]

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Unlike the field of dreams, if you simply build a site your users aren’t going to magically show up and hit the “check out” button over and over. If this is the way you think about Web design, you need to rethink the purpose of your site. For starters, for users to move through whatever […]

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Like most aspects of running a business in the modern digital age, mobile marketing is all about the relationship between your business, brand or service and your customer. Just because that relationship has shifted away from traditional forms of presentation doesn’t make it any less valuable or relevant. Mobile marketing is a great opportunity to […]

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Few aspects of running a successful business have changed more drastically in the last few years than campaign management. More specifically, the content included in campaign management has shifted from a traditional distribution platform and into the world of mobile marketing. Content marketing has always been a process filled with trial and error. That is […]

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Mobile business applications have become the standard when conducting business, whether your company is using an iPad to give a presentation to potential clients or you’re checking your e-mail on your Blackberry mid-flight. Here’s a look at five invaluable business apps that aid both employers and their employees. 1. FlightTrack Available for iPhone and Android, […]

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Turn on your Mac and take a look at the OS screen. Now, turn on your iPad and look at its screen. Notice many differences? If your computer and iPad are fairly new, you probably don’t. Apple’s Mac OS is gradually morphing to resemble its mobile operating system. Why is this? More people use Apple’s […]

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It’s not a big secret that the mobile app market is massive. According to the International Data Corporation, there will be 183 billion apps downloaded by 2015. In fact, the mobile app market is so gargantuan that there’s even a large segment dedicated to B2B apps. In very recent years, companies have had to both […]

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It’s kind of a no brainer. Mobile app development is the future of marketing. It’s also what some would call the perfect marriage of technology and marketing. More and more, consumers are interacting with brands online using their smartphones. According to DigitalPlaceMarketing.com, roughly 50 percent of U.S. adults own smartphones. Another survey from ABI research […]

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Should you invest your time and money into social media marketing or email marketing? If you’re serious about your online success, then the answer is both. However, if you’re like most business owners, you simply don’t have the time to devote to managing two separate campaigns well. The answer to this problem is to integrate […]

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Having a great social life these days is, in many ways, easier than ever before. With so many powerful and dynamic social media outlets available for business and personal use, friendships and business relationships are easier to cultivate than ever. Connecting with people around the world through Facebook, Twitter, Google+ and YouTube is as easy […]

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The main goal of a new business or an existing company is to drive business and improve year over year profitability. What happens in an ever changing world is complacency and stagnation. Key factors needed in the business world today are a clear strategy which incorporates social media driving business back to the company. Drive […]

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To make a splash with email marketing, you’ve got to stand out. As customers receive deluges of email and text marketing messages, there’s greater likelihood that they will sift through the messages and only act on those that have immediate appeal. Unless you’re on their list of favorite companies or have an incredible giveaway, your […]

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Social media is now a very important part of everyday life. Individuals use it as a way to connect with like-minded people. More and more businesses are seeing the potential that social media, and in particular, Twitter has for expanding their businesses, and for helping small businesses gain the recognition they need to grow and […]

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By now, everyone has heard about the massive success associated with Instagram’s Android release. Not only did the photo app’s installation base grow by tens of millions of users, Facebook purchased Instagram for $1 billion. Even if mobile developers don’t end up getting that much money for their efforts, a fraction of that payday is […]

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Cloud computing has quickly become a hot topic among business owners and IT professionals. According to a study conducted by IBM, the number of enterprises that utilize cloud computing will more than double by the year 2015. As more enterprise companies move into the cloud, smaller businesses can observe their actions in order to determine […]

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