Site   Web
avatar

About Joydeep Bhattacharya

Joydeep Bhattacharya is an internet marketer and owner of the SEO blog, SEO Sandwitch. He has been associated with SEO, SMO, PPC, ORM and other activities related to online marketing for the past 5 years.

image1
avatar

Using online reviews is a tried and tested marketing strategy that has helped countless entrepreneurs take their businesses to the next level. In fact, according to SearchEngineLand, some 88 percent of consumers have read online reviews to determine the quality of a local business, 39 percent read them on a regular basis and 85 percent […]

Read more...
image1
avatar

While there are bazillions of LMS (Learning Management Systems) in the market, not many can compare to the quality and value that both Kajabi and Thinkific can bring to the table. Not only do both platforms provide their users with intuitive and easy-to-use functions, but they are both reasonably priced as well. In this guide, […]

Read more...
marketing_more_words
avatar

You need to automate your marketing activities to improve your ROI. Some of the most time consuming marketing activities can be streamlined using automated tools. You have the power to create multiple campaigns, schedule e-mails, keep track of them, send personalized messages to every prospect in a simplified manner. Marketing automation saves you time and […]

Read more...
Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net
avatar

Conversions are a critical aspect for an eCommerce site. Optimizing for conversions involves many elements like content, CTA, products, design, colors etc. It’s all about attracting customers and making them reach the end of the sales funnel. Here are five tricks that have the highest chances of converting the buyer: 1. Employ Smart Pricing Strategy […]

Read more...
customer service
avatar

Personalization is a crucial part of your eCommerce brand and goes hand-in-hand with customer experience optimization. This guide will help you understand the concept of personalization and how brands must use it to optimize the overall user experience. Why Personalization Matters for Brands You know you are doing it right when a customer finds services […]

Read more...
Image courtesy of (Ambro) / FreeDigitalPhotos.net
avatar

Sentiments are nothing but feelings: The combination of attitudes, emotions and opinions form sentiments. It is important for brands to analyze consumer sentiments before, during and after any marketing strategy. As a user, we come across several types of common emotions while we read a post on any social media site or see any advertisements. […]

Read more...
marketing
avatar

“Approximately 65 percent of the population are visual learners.” – Mind Tools, 1998 We are living in the age of visual marketing. People are keener to see and feel than to listen. Marketers are utilizing the power of visual marketing to drive in massive ROI and engagement. Social Media Has Changed to Visual Social Media Text-based […]

Read more...
Photo Credit: Adikos via flickr (CC BY 2.0)
avatar

The recent Hummingbird update from Google has made the SEO community focus strongly on blogging. Long tail keywords and content freshness have become the absolute essentials for successful blogging. If you are still confused about if you should have a blog on your site, know this: this is the right time to have one.  Take […]

Read more...
Image courtesy of ( David Castillo Dominici) / FreeDigitalPhotos.net
avatar

Native advertising is booming. A new report from BIA/Kelsey suggests that the native/social category of mobile ad spend for a local audience is expected to increase from 14 percent in 2015 to 25.5 percent in 2019. Native ads are in-fact the fastest growing ad segment in the entire mobile/social ads category. This is a great […]

Read more...
content-is-king
avatar

We’ve seen how businesses, both large and small, are turning to the Internet to expand the reach and influence of their businesses. The exponential increase in the use of e-mail and social media has convinced companies of the need for them to have a strong online presence. Remember how Google+ went from an invite only […]

Read more...
Photo Credit: Baitong333 via freedigitalphotos.net
avatar

Backlinks are still one of the most important factors for ranking well on search engines. Google had earlier said it tested both the search results with and without backlinks as a major factor for rankings Web pages and the results that were based on backlinks yielded better search results. Backlinks get counted as true votes […]

Read more...
marketing_words
avatar

Although the basics of marketing tend to remain unchanged, the advances in technology show marked changes over time. One needs to keep up with the times and tweak the fundamentals. Smart people, who are marketing savvy, realize the importance of staying far ahead of the current trends. They always anticipate what is just around the […]

Read more...
salesman
avatar

I’m sure you have come across tons of articles when Googling, “best-practiced strategies to boost online sales.” But you ought to be eagle-eyed while implementing any of them because they will bring change. Varied elements come into play when you are aiming to augment the conversion rate of your website. You may have your own […]

Read more...
twitter social media
avatar

It’s never a good idea to offend those you hope will purchase whatever goods or services you are in the business of selling. A customer who feels he has been short-changed, lied to, taken advantage of, sold inferior goods, or subjected to poor customer service has a myriad of ways of letting the company and […]

Read more...
increase-conversions
avatar

In-page analytics is an under-used feature available in Google Analytics that lets you identify the most important areas of your website. With in-page analytics, you can easily find out which links visitors click when they visit your site. Once you are able to identify which parts visitors are viewing or clicking on the most, you […]

Read more...
css.php