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About Joydeep Bhattacharya

Joydeep Bhattacharya is an internet marketer and owner of the SEO blog, SEO Sandwitch. He has been associated with SEO, SMO, PPC, ORM and other activities related to online marketing for the past 5 years.

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Sentiments are nothing but feelings: The combination of attitudes, emotions and opinions form sentiments. It is important for brands to analyze consumer sentiments before, during and after any marketing strategy. As a user, we come across several types of common emotions while we read a post on any social media site or see any advertisements. […]

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“Approximately 65 percent of the population are visual learners.” – Mind Tools, 1998 We are living in the age of visual marketing. People are keener to see and feel than to listen. Marketers are utilizing the power of visual marketing to drive in massive ROI and engagement. Social Media Has Changed to Visual Social Media Text-based […]

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The recent Hummingbird update from Google has made the SEO community focus strongly on blogging. Long tail keywords and content freshness have become the absolute essentials for successful blogging. If you are still confused about if you should have a blog on your site, know this: this is the right time to have one.  Take […]

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Native advertising is booming. A new report from BIA/Kelsey suggests that the native/social category of mobile ad spend for a local audience is expected to increase from 14 percent in 2015 to 25.5 percent in 2019. Native ads are in-fact the fastest growing ad segment in the entire mobile/social ads category. This is a great […]

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We’ve seen how businesses, both large and small, are turning to the Internet to expand the reach and influence of their businesses. The exponential increase in the use of e-mail and social media has convinced companies of the need for them to have a strong online presence. Remember how Google+ went from an invite only […]

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Backlinks are still one of the most important factors for ranking well on search engines. Google had earlier said it tested both the search results with and without backlinks as a major factor for rankings Web pages and the results that were based on backlinks yielded better search results. Backlinks get counted as true votes […]

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Although the basics of marketing tend to remain unchanged, the advances in technology show marked changes over time. One needs to keep up with the times and tweak the fundamentals. Smart people, who are marketing savvy, realize the importance of staying far ahead of the current trends. They always anticipate what is just around the […]

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I’m sure you have come across tons of articles when Googling, “best-practiced strategies to boost online sales.” But you ought to be eagle-eyed while implementing any of them because they will bring change. Varied elements come into play when you are aiming to augment the conversion rate of your website. You may have your own […]

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It’s never a good idea to offend those you hope will purchase whatever goods or services you are in the business of selling. A customer who feels he has been short-changed, lied to, taken advantage of, sold inferior goods, or subjected to poor customer service has a myriad of ways of letting the company and […]

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In-page analytics is an under-used feature available in Google Analytics that lets you identify the most important areas of your website. With in-page analytics, you can easily find out which links visitors click when they visit your site. Once you are able to identify which parts visitors are viewing or clicking on the most, you […]

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Mobile app indexing is a new feature by Google that enables Smartphone users to open a contextually relevant app from mobile search results itself. This is a revolutionary enhancement made by Google in order to feed the demands of an increasing number of Android app users. Sites that already offer specific apps for their audiences […]

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The Google Hummingbird update was launched without any formal notification by Google. Various sources indicated it may have been launched around the last week of August or the first week of September. It was an update specifically geared to deal with handling more complex search queries. With increased dependency on Google, users had started to […]

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